Publications

November 2011
Article

Social Strategies That Work

By: Mikolaj Jan Piskorski

Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details

Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit

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Strategy Awards & Honors - Faculty & Research

Henderson : Chosen as one of three “Directors of the Year” by the Financial Times . Frank Nagle : Elected to the Council on Foreign Relations, Term-Member, 2019. Jan W. Rivkin : Finalist for the 2019... View Details

06 Nov 2014
News

Harvard Business School Marks Completion of First Cohort of HBX CORe

February 2018 (Revised August 2019)
Case

Amazon's HQ2 (A)

By: Karen Mills and Jan W. Rivkin

In September 2017, the Internet giant Amazon announced that it aimed to open a second headquarters in some city other than Seattle, its current home base. By 2032, the company projected, this “HQ2” would be home to as many as 50,000 high-paying tech jobs and up to $5... View Details

Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics

18 Dec 2019
News

America has ‘squandered’ the recovery and is falling behind the rest of the world, according to Harvard study

2014
Working Paper

Principals and Their Car Dealers: What Do Targets Tell About Their Relation?

By: Jan Bouwens, Eddy Cardinaels and Jingwen Zhang

In this study we describe target setting and target achievements for a car dealership. Car dealers are eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who... View Details

Keywords: Goals and Objectives; Motivation and Incentives; Franchise Ownership; Auto Industry; Retail Industry

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04 Jun 2020
Blog Post

What MBAs can do in Defense of Black Lives

right away. Join a protest or take virtual action. If you’ve never participated in a protest before, now is the time to do it! You can also take virtual action by signing petitions, engaging in social media campaigns, calling elected... View Details

TeachingInterests

Strategy - Building and Sustaining Competitive Advantage

By: Jan W. Rivkin

With the accelerating pace of competition, cutting-edge companies are defined by innovative strategies. In this Executive Education program, we explore how to develop groundbreaking stratgies and action plans for execution, forecast industry evolution, and analyze... View Details

Web

Historical Data & Sources - Business History

J.F. Horrabin, Atlas of European History . A.A. Knopf, 1935 Martin Gilbert, Atlas of Russian History . Dorest Press, 1972 H. Kinder, The Anchor Atlas of World History , vol. 2. Doubleday-Anchor, 1978 Download Data Set in Excel Royal Dutch Shell Production View Details

09 Sep 2015
News

Corporate Efforts to Address Social Problems Have Limits

February 2008
Case

Monitor's Opportunities in India (A)

By: Juan Alcacer and Jan W. Rivkin

The CEO of a strategy consulting firm must decide which of the firm's functions, if any, to move to India. In particular, he wonders whether business research--currently conducted by highly paid consultants in developed countries--can be conducted more efficiently and... View Details

Keywords: Developing Countries and Economies; Job Cuts and Outsourcing; Business Strategy; Competitive Strategy; Competitive Advantage; Consulting Industry; India

30 Jun 2010
News

Vision Statement: Mapping the Social Internet

January 2010 (Revised February 2012)
Case

Meetup

By: Mikolaj Jan Piskorski and David Chen

Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users. View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry

Web

Faculty and Research - Alumni

Professor Rebecca Henderson’s online course Sustainable Business Strategy draws upon her research focused on energy and the environment. How You can Help The easiest way for donors to foster faculty thought leadership is by giving to the... View Details

2011
Other Unpublished Work

Networks as Covers: Evidence from On-Line Social Networks

By: Mikolaj Jan Piskorski

Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details

Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology

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August 1992 (Revised July 2013)
Case

ChemBright, Inc.

By: Janice H. Hammond

ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details

Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England

March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

2008
Working Paper

Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures

By: Mikolaj Jan Piskorski and Nitin Nohria

This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details

Keywords: Mergers and Acquisitions; Market Transactions; Diversification; Boundaries; Valuation