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  • All HBS Web  (285)
    • News  (3)
    • Research  (258)
  • Faculty Publications  (5)

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  • All HBS Web  (285)
    • News  (3)
    • Research  (258)
  • Faculty Publications  (5)
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  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

efficiency, remote troubleshooting, and customer personalization—has been delayed despite wide acceptance by many experts that the existing power system is falling far short of America's energy needs. In... View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

building a culture based on collaboration, teamwork, and respect—and not tolerating employees who dominate or treat other employees as if they are there to serve them. Leaders sometimes inadvertently send the wrong message View Details
Keywords: by Dina Gerdeman
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

impression: A reform may in fact not be necessary if drug prices are not an issue for many Americans. In fact, more than 80 percent of filled prescriptions are for generic drugs rather than brand-name ones. And the prices for such drugs... View Details
Keywords: by Dina Gerdeman
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

write down is not what will happen," Kraus says. "But by writing it down, you start with the imagination of what you want it to be, and then you recast it. A plan provides meaning View Details
Keywords: by Dina Gerdeman; Education
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

is and also the fact that other people might have another mindset." Students also learn not to get snowed by certain tactics that are used by the other party. For... View Details
Keywords: by Dina Gerdeman; Education
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

publications and meeting minutes of pharmacist groups. “She was known as Mrs. Thomas Gleason until about 1934, when she begins to get introduced by her first name. In the story of California ‘fair trade’ I... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

reimagined what it looks like in the online world, Anand said. HBX opted for active, edge-of-the-seat learning by including short video lectures and cases mapped out through videos in which people describe... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 10 Sep 2014
  • Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: iStockphoto/sharrocks] Related Reading How Thinking Like a Startup Helps Governments Solve More Problems Transitions of... View Details
Keywords: by Dina Gerdeman
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

deliver this extra-added value service." Electronic Health Records Promoted In 2014, health care spending in the United States exceeded $3 trillion and was expected to reach $4.5 trillion by 2020. To... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast:   By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and... View Details
Keywords: by Dina Gerdeman; Advertising
  • 12 Feb 2014
  • Research & Ideas

Private Sector, Public Good

presentation by suggesting that talking about business and the public sphere was like "dancing about architecture." Business often has no incentive to grapple with public sector problems, View Details
Keywords: by Dina Gerdeman
  • 26 Mar 2014
  • Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

whether these relationships differed by practice size. Huckman and Adler-Milstein researched monthly EHR task-log data between 2006 and 2009 from more than 40 primary care... View Details
Keywords: by Dina Gerdeman; Health
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