Publications
Publications
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(643)
- Faculty Publications (255)
- February 1993 (Revised April 1995)
- Case
Sharp Corporation: Technology Strategy
By: David J. Collis and Tomo Noda
Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs... View Details
- October 1992
- Supplement
Cooper Industries Video
By: David J. Collis
Bob Gigile, Chairman and CEO of Cooper Industries, describes the company's philosophy behind acquisitions and his corporate strategy. He then answers questions raised by the case discussion. View Details
- March 1992 (Revised April 1995)
- Case
Saatchi & Saatchi Co. PLC: Corporate Strategy
By: David J. Collis
Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. View Details
- February 1992 (Revised December 1994)
- Case
Birds Eye and the U.K. Frozen Food Industry (A)
By: David J. Collis
Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K.... View Details
- February 1992 (Revised January 1996)
- Supplement
Birds Eye and the U.K. Frozen Food Industry (B)
By: David J. Collis
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case. View Details
- June 1991 (Revised December 1995)
- Teaching Note
Beatrice Companies--1985, Teaching Note
By: David J. Collis
Teaching Note for (9-391-191). View Details
- June 1991 (Revised February 1995)
- Teaching Note
Berkshire Partners, Teaching Note
By: David J. Collis
Teaching Note for (9-391-091). View Details
- June 1991 (Revised December 1995)
- Teaching Note
Cat Fight in the Pet Food Industry (A), (B), (C), and (D), Teaching Note
By: David J. Collis
Teaching Note for (9-391-189), (9-391-195), (9-391-196), and (9-391-197). View Details
Keywords: Food and Beverage Industry
- June 1991 (Revised December 1995)
- Teaching Note
Cooper Industries' Corporate Strategy (A) and (B), Teaching Note
By: David J. Collis
Teaching Note for (9-391-095) and (9-795-154). View Details
- June 1991 (Revised December 1998)
- Teaching Note
Corning Glass Works International (A), (B1), and (B2), Teaching Note
By: David J. Collis
Teaching Note for (9-381-160), (9-381-161), and (9-381-162). View Details
- June 1991
- Background Note
Corporate Advantage: Identifying and Exploiting Resources
By: David J. Collis
Describes the economic theory that was behind the view that resources are central to the creation of value in multibusiness corporations and identifies tests that resources must pass to become part of a firm's "distinctive competence". Describes how those resources can... View Details
- June 1991 (Revised April 1995)
- Background Note
Corporate Strategy: A Conceptual Framework
By: David J. Collis
Provides a conceptual framework for the study of corporate strategy. First describes previous perspectives on corporate strategy and then develops a framework of four elements: resources, tasks, structure, and industries. This framework can be used to explain the value... View Details
- June 1991 (Revised April 1995)
- Teaching Note
General Motors' Automotive Components Group (A), Teaching Note
By: David J. Collis
- June 1991 (Revised April 1997)
- Background Note
Managing the Multibusiness Corporation
By: David J. Collis
Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its... View Details
- June 1991 (Revised January 1996)
- Teaching Note
Marks and Spencer Ltd. (A), (B), and (C), Teaching Note
By: David J. Collis
Teaching Note for (9-391-089), (9-391-090), and (9-792-007). View Details