Publications

May 1999
Teaching Note

Apple Computer 1999 TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-799-108). View Details

Keywords: Information Technology Industry

May 1999
Background Note

Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details

Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry

June 1998 (Revised January 2001)
Case

Browser Wars, 1994-1998, The

By: David B. Yoffie and Mary Kwak

Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details

Keywords: Applications and Software; Internet and the Web; Innovation and Management; Growth and Development Strategy; Competition; Supply and Industry; Information Technology Industry

May 1998
Supplement

Microsoft Goes Online: MSN 1998

To be handed out as a follow-up to Microsoft Goes Online: MSN--1996. View Details

Keywords: Information Technology Industry

May 1998
Teaching Note

Retail in Mexico,1993 TN

Teaching Note for (9-793-144). View Details

Keywords: Retail Industry; United States; Mexico

May 1998
Teaching Note

Wal-Mart 1997; Wal-Mart Ventures into Mexico; Wal-Mart in East Asia

Teaching Note for (9-797-099), (9-793-071), and (9-795-188). View Details

Keywords: Retail Industry; East Asia; Mexico

May 1998
Teaching Note

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets & (B): The Battle for India TN

Teaching Note for (9-795-186) and (9-795-187). View Details

Keywords: Food and Beverage Industry; China; Asia

May 1998
Teaching Note

Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN

Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details

Keywords: Computer Industry

April 1998 (Revised March 1999)
Case

Apple Computer 1998

Updates Apple Computer--1992. View Details

Keywords: Computer Industry

December 1997 (Revised December 1997)
Teaching Note

Microsoft Goes Online: MSN 1996 Microsoft Goes Online: MSN 1997 TN

Teaching Note for (9-798-019) and (9-798-035). View Details

Keywords: Information Technology Industry

November 1997
Case

Microsoft Goes Online: MSN 1996

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

November 1997
Teaching Note

Woolworths South Africa TN

Teaching Note for (9-798-026). View Details

Keywords: Retail Industry; South Africa

October 1997 (Revised January 1998)
Case

Microsoft Goes Online: MSN 1997

To be handed out as a follow-up to Microsoft Goes Online: MSN--1996. View Details

Keywords: Software; Information Technology Industry