Publications

November 1986 (Revised December 1992)
Case

Kentucky Fried Chicken (Japan) Ltd.

Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details

Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan

Educators

April 1986
Supplement

Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt, Video

April 1985
Background Note

Roles and Responsibilities of the Country Manager: MNC Operations from the National Organization's Perspective

Keywords: Managerial Roles; Multinational Firms and Management

April 1985 (Revised March 1987)
Background Note

Organizing and Controlling MNCs

Keywords: Multinational Firms and Management

April 1985 (Revised August 1987)
Background Note

Global Competition and MNC Managers

Keywords: Global Strategy

March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

March 1985
Background Note

MNCs and Host Country Relationships

Keywords: Multinational Firms and Management

February 1985
Supplement

Intercon International: Interview with Peter Davis, Video

February 1985 (Revised September 1988)
Case

Komatsu Ltd.

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

Educators

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry

Educators

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil

January 1985
Background Note

The Challenges, Motivations & Mentalities of MNC Management

Keywords: Problems and Challenges; Management

November 1983 (Revised October 1989)
Case

Procter & Gamble Europe: Vizir Launch