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- Faculty Publications (298)
Show Results For
- All HBS Web (377)
- Faculty Publications (298)
- September 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Alloy Division
Keywords: Mining Industry
Shapiro, Benson P. "Amalgamated Aluminum Alloy Division." Harvard Business School Case 589-035, September 1988. (Revised February 1989.)
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
- June 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Pigments Division: The Technical Service Conundrum
Shapiro, Benson P. "Amalgamated Aluminum Pigments Division: The Technical Service Conundrum." Harvard Business School Case 588-078, June 1988. (Revised February 1989.)
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
- May 1986
- Case
Milford Industries (A), Software Case
Shapiro, Benson P. "Milford Industries (A), Software Case." Harvard Business School Case 586-132, May 1986.
- June 1984 (Revised July 1985)
- Background Note
The Marketing Process
Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details
Keywords: Marketing
Shapiro, Benson P. "The Marketing Process." Harvard Business School Background Note 584-146, June 1984. (Revised July 1985.)
- June 1984
- Supplement
Sedek Industries, Inc. (I)
Shapiro, Benson P. "Sedek Industries, Inc. (I)." Harvard Business School Supplement 584-140, June 1984.
- June 1984
- Supplement
Sedek Industries, Inc. (E)
Shapiro, Benson P. "Sedek Industries, Inc. (E)." Harvard Business School Supplement 584-136, June 1984.
- March 1984 (Revised August 1987)
- Supplement
Petite Playthings, Inc.--1984 (B)
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Petite Playthings, Inc.--1984 (B)." Harvard Business School Supplement 584-081, March 1984. (Revised August 1987.)
- November 1983 (Revised October 1986)
- Teaching Note
Jamestown Co., Teaching Note
Teaching Note for (9-584-017). View Details
- March 1981
- Supplement
Airframe Industry (O): December 1981
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (O): December 1981." Harvard Business School Supplement 582-116, March 1981.
- June 1981
- Supplement
Airframe Industry (I): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (I): December 1980." Harvard Business School Supplement 581-125, June 1981.
- June 1981
- Supplement
Airframe Industry (G): December 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (G): December 1979." Harvard Business School Supplement 581-123, June 1981.
- June 1981
- Supplement
Airframe Industry (F): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (F): Fall 1979." Harvard Business School Supplement 581-122, June 1981.
- June 1981
- Supplement
Airframe Industry (C): Summer 1978
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (C): Summer 1978." Harvard Business School Supplement 581-119, June 1981.
- June 1981
- Supplement
Airframe Industry (B): Spring 1978
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (B): Spring 1978." Harvard Business School Supplement 581-118, June 1981.
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
- November 1978
- Background Note
What Is Industrial Product Policy?
Keywords: Product
Shapiro, Benson P. "What Is Industrial Product Policy?" Harvard Business School Background Note 579-087, November 1978.
- September 1978 (Revised January 1979)
- Case
SCM Organic Chemicals Division of SCM Corp.
Keywords: Green Technology Industry
Shapiro, Benson P. "SCM Organic Chemicals Division of SCM Corp." Harvard Business School Case 579-036, September 1978. (Revised January 1979.)