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Show Results For
- All HBS Web
(495)
- People (1)
- News (136)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
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- Other Article
Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon
By: Anita Elberse
Elberse, Anita. "Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon." Vulture (October 9, 2013).
- Jun 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- May 2011 - 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- July 2010 (Revised April 2016)
- Teaching Note
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry
- June 2009
- Teaching Note
Radiohead: Music At Your Own Price (A) & (B)
By: Anita Elberse
Teaching Note for 508-110 (A) and 508-111 (B). View Details
- July 2009 (Revised April 2016)
- Teaching Note
Marquee: The Business of Nightlife
By: Anita Elberse
Teaching Note for [509019]. View Details
- June 2009 (Revised February 2011)
- Teaching Note
Club Atlético Boca Juniors
By: Anita Elberse
Teaching Note for [508056]. View Details
- January 3, 2009
- Other Article
Blockbuster or Bust
By: Anita Elberse
Elberse, Anita. "Blockbuster or Bust." Wall Street Journal (January 3, 2009).
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- May 2005 (Revised September 2010)
- Teaching Note
Marvel Enterprises, Inc.
By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- 28 Sep 2010
- First Look
First Look: September 28, 2010
Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details
Keywords: Sean Silverthorne
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- June 2015
- Supplement
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Multimedia/Video Supplement 515-715, June 2015.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.