by Andrew McAfee - Publications - Faculty & Research

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures

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C. Roland Christensen - Christensen Center for Teaching & Learning

spanned half a century. At the time of his death in 1999, he was the Robert Walmsley University Professor, Emeritus, at Harvard. Beloved and revered by generations of HBS students, Christensen regarded himself first and foremost as a... View Details

01 Aug 2006
First Look

First Look: August 1, 2006

twenty-first century—race. As contributors to this volume, we were asked to focus on the relationship between race and mentoring. What do we learn about this important developmental relationship by examining the research on race and... View Details

Keywords: Sean Silverthorne

Fall 2012
Article

Climate Science as Culture War

By: Andrew J. Hoffman

Today, there is no doubt that a scientific consensus exists on the issue of climate change. Scientists have documented that anthropogenic sources of greenhouse gases are leading to a buildup in the atmosphere, which leads to a general warming of the global climate and... View Details

Keywords: Public Opinion; Culture; Climate Change; Values and Beliefs

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Mellon Hall | About

Mellon Hall Mellon Hall is one of seven buildings named for notable secretaries of the United States Treasury at the suggestion of George F. Baker. Mellon Hall is named for Andrew W. Mellon. Built in 1926 as part of the original HBS... View Details

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Winners & Runners-Up | New Venture Competition

Sandra Nudelman Michele Nudelman Business Track Winner Tool to help attorneys optimize their litigation strategy by enabling judicial bias analysis. C3 BioEnergy Tracy Mathews Curt Fischer Andrew Peterson... View Details

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Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details

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Entrepreneurial Management Curriculum - Faculty & Research

managers at all types of organizations (e.g., small companies, large companies, non-profits, and public servants) become more effective at enhancing the value of those organizations. HBS professor Ken Andrews described three roles for the... View Details

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NVC Regions - Alumni

Europe Regions and will be managed by the European Region for the 2025 competition. Visit the regional club websites and their NVC specific websites below for details on local entry and registration fees to become a member of a club.... View Details

June 2001 (Revised March 2003)
Case

Alibris (A)

By: Andrew P. McAfee and Kerry Herman

Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details

Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry

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Fostering Innovation in Life Sciences - Health Care

SCIENCE ENTREPRENEURSHIP is led by Professor Peter Barrett , and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant market... View Details

May 2000 (Revised September 2000)
Exercise

Tyrell Web Developers Inc. (A)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

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Accounting & Management Awards & Honors - Faculty & Research

Jensen Prize for the best corporate finance paper published in the Journal of Financial Economics for “How Much Should We Trust Staggered Difference-In-Differences Estimates?” (May 2022) with Andrew Baker and David F. Larcker. 2022... View Details

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Advisory Board - Entrepreneurship

entrepreneurship, digital media and on the future of the Internet. Andrew Goldfarb (MBA 1993), Globespan Capital Partners Andy is Executive Managing Director of Globespan Capital Partners and is based in the firm's Boston office. He... View Details

18 Mar 2014
First Look

First Look: March 18

Second, we compare patenting by venture‐backed startups and incumbent firms. Using a variety of measures, we find that VC‐backed startups are engaged in more novel and more highly cited innovations compared to incumbent firms. Incumbent... View Details

Keywords: Sean Silverthorne

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Events - Business History

Events Events Upcoming Events Business History Seminar The Fall 2025 Business History Seminar, co-organized by Geoffrey Jones and Christina Lubinski, explores the theme "Rethinking Entrepreneurial History." The Seminar meets via Zoom on... View Details

July 1993
Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan

Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details

Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry

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January 2014
Teaching Plan

MedImmune Ventures

By: Richard Hamermesh and Andrew Otazo

"MedImmune Ventures" highlights the problems faced by corporate venture capital firms, the challenges of investing in early-stage healthcare, and the difficulty of operating in distant markets. View Details

Keywords: MedImmune Ventures; NeuProtect; Corporate Venture Capital; Ron Laufer; Australia; Starfish Ventures; AstraZeneca; MEVE; Healthcare; Startup; Venture Capital; Business Startups; Health Industry; Australia; United States

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March 2008
Case

Cambrian House

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details

Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet

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March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details