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  • All HBS Web  (3,620)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
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← Page 11 of 3,620 Results →
  • January 1992
  • Article

Risk Reduction and Umbrella Branding

By: C. A. Montgomery and B. Wernerfelt
Keywords: Risk and Uncertainty; Brands and Branding
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Montgomery, C. A., and B. Wernerfelt. "Risk Reduction and Umbrella Branding." Journal of Business 65, no. 1 (January 1992): 31–50.
  • February 2017
  • Teaching Plan

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details
Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India
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Applegate, Lynda. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Teaching Plan 817-094, February 2017.
  • September 2008
  • Teaching Note

Allston: Brand vs. Architecture (TN)

By: Christopher M. Gordon and Ben Creo
Teaching Note for [208079]. View Details
Keywords: Brands and Branding; Buildings and Facilities; Selection and Staffing; Massachusetts
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Gordon, Christopher M., and Ben Creo. "Allston: Brand vs. Architecture (TN)." Harvard Business School Teaching Note 209-040, September 2008.
  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
  • Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details

    Positioning Brands Against Large Competitors to Increase Sales

    The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large... View Details
    • December 2005 (Revised January 2007)
    • Case

    Ben & Jerry's: Preserving Mission & Brand within Unilever

    By: James E. Austin and James Quinn
    In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
    Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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    Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
    • February 2017
    • Case

    Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

    By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
    The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
    Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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    Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
    • 04 Apr 2018
    • News

    Rebuilding the Girl Scouts Brand

    Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of View Details
    • 09 Jul 2010
    • News

    The World Cup Brand Winner: Adidas or Nike?

    • 01 Feb 2017
    • News

    The Hot New Brand of Higher Education

    • July 2012 (Revised July 2014)
    • Case

    Warby Parker: Vision of a 'Good' Fashion Brand

    By: Christopher Marquis and Laura Velez Villa
    In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
    Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States
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    Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
    • March 1979 (Revised June 1983)
    • Case

    Microwave Ovens: The Retail Brands

    Citation
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    Buzzell, Robert D. "Microwave Ovens: The Retail Brands." Harvard Business School Case 579-186, March 1979. (Revised June 1983.)
    • 26 Sep 2014
    • News

    How to market brand Beyoncé

    • 27 Apr 2020
    • News

    How Brands Unwittingly Fund Disinformation

    Keywords: Advertising, Public Relations, and Related Services; Professional Services
    • October 30, 2000
    • Article

    Building a Powerful Prestige Brand

    By: Nancy F. Koehn
    Keywords: Brands and Branding
    Citation
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    Koehn, Nancy F. "Building a Powerful Prestige Brand." Harvard Business School Working Knowledge (October 30, 2000).
    • December 1970 (Revised April 1983)
    • Case

    Product Management at United Brands

    By: Jay W. Lorsch
    Keywords: Product; Management; Consumer Products Industry
    Citation
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    Lorsch, Jay W. "Product Management at United Brands." Harvard Business School Case 471-049, December 1970. (Revised April 1983.)
    • 01 Feb 1999
    • News

    Newman's Own Brand of Charity

    With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman attended the debut of a new case... View Details
    • May 2013
    • Case

    Altius Golf and the Fighter Brand

    By: Robert J. Dolan and Sunru Yong
    Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
    Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
    Citation
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    Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
    • August 2014
    • Teaching Note

    Peter Guber: The 'Me' vs. 'We' Brand

    By: Stephen A. Greyser, William Ellet and Nelson Gayton
    Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
    Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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    Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
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