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  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out Trump for ridiculing a View Details
Keywords: by Danielle Kost
  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the... View Details
Keywords: by Martha Lagace; Music
  • August 2020 (Revised September 2020)
  • Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
  • January 2014 (Revised January 2017)
  • Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
  • 10 Mar 2021
  • Research & Ideas

Key to Doing Your Best at Work? Be Yourself

idea of reframing or reworking your expectations. [One] person who comes to mind when I think about authenticity—she’s African American and a woman—is filmmaker and writer Ava DuVernay. What’s View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • November 1991 (Revised July 1995)
  • Case

Body Shop International

By: Christopher A. Bartlett
Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
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Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
  • 05 Jul 2006
  • Research & Ideas

The Accidental Innovator

his important pieces came out of some experiments with unusual tools; he wasn't trying to do a piece of work, he was just trying out the unfamiliar tools, and something interesting happened. Another, a potter, showed me how he would... View Details
Keywords: by Sarah Jane Gilbert
  • 01 Dec 2014
  • Research & Ideas

The Big Influence of Small Countries in the United Nations Secretariat

associate professor in the Business, Government and the International Economy unit at Harvard Business School, asks in a new working paper, Who Runs the International System? Power and Staffing at the United... View Details
Keywords: by Michael Blanding
  • 20 Sep 2022
  • Research & Ideas

How Partisan Politics Play Out in American Boardrooms

match those of their executives. These are all areas for future study, says Kempf, including understanding how the political makeup of an executive team affects a variety of decisions related to hiring, investment, View Details
Keywords: by Pamela Reynolds
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

Competition can bring out the best in salespeople, athletes, and participants in hot dog eating contests—but can it make employees more creative? A recent working paper by Daniel P. Gross finds that competition can motivate creative types... View Details
Keywords: by Michael Blanding; Advertising
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

which the directors toured a newly-created "beauty park" in the US, where companies cooperating to create and manufacture new fashion beauty products are located together in one light industrial park. It is... View Details
Keywords: by James Heskett; Manufacturing
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

to keep up or start questioning their own performance.” 3. Be extra flexible The beauty of classic remote work is the breathing room for employees to take a walk, throw in a load of laundry, or start dinner, all while getting more work... View Details
Keywords: by Dina Gerdeman
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its... View Details
Keywords: by Kristen Senz; Retail; Service
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

design and create these beautiful objects that are also very sustainable and do not harm the environment. And why is this so important? Because... View Details
Keywords: by Brian Kenny; Fashion
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

first made contact with the firm five years earlier. In a relationship-intensive business, service, communication, and institutional memory are necessary, but not sufficient, he says. Ultimately, quality and... View Details
Keywords: by Julia Hanna; Consumer Products
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

for "mobile," and "pesa" is the Swahili word for "money.") But soon after launching the service in 2007, they realized their mistake and quickly repositioned the service with... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
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