arts - Publications - Faculty & Research

What does it take to build an organization that can innovate in today's global economy? Professor Linda Hill will share examples from her new book of leaders who have learned how to cultivate "collective genius" and provide a framework for creating organizations in... View Details

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details

September 2006
Article

With Friends Like These: The Art of Managing Complementors

By: David B. Yoffie and Mary Kwak

Keywords: Management

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11 Jan 2025
News

Unlocking the Art of Conversation with Alison Wood Brooks

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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

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Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

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Field Course: Business of the Arts - Course Catalog

HBS Course Catalog Field Course: Business of the Arts Course Number 6913 Baker Foundation Professor Rohit Deshpande Senior Lecturer Henry McGee Spring; Q3Q4; 3.0 credits Ten afternoon class sessions plus 2-5 hours per week of team work.... View Details

03 May 2013
News

Looking Through Glass, Historically

Dolphin Comport: To Wilson, the bowl of this piece (c. 1929) "suggests a body in an endless pirouette." Photo Courtesy of Charlie Wilson When Charlie Wilson (MBA 1967) was a small boy, he lived for a time in Pittsburgh, Pennsylvania with his grandfather, Chas Howard... View Details

Keywords: Visual arts; crafts; glass making; Miscellaneous Manufacturing; Manufacturing