Publications

July 1989 (Revised June 1993)
Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details

Keywords: Competition; Revenue; Air Transportation Industry

May 2025
Teaching Note

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan

As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details

Keywords: Latin America; North America

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

20 Apr 2021
Cold Call Podcast

What Went Wrong with the Boeing 737 Max?

Keywords: Air Transportation

November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

25 Apr 2014
Video

Ravi Chidambaram - Making A Difference

January 2005 (Revised December 2006)
Background Note

Midway's Entry into Milwaukee: An Interactive Game

By: Dennis A. Yao

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market... View Details

Keywords: Competitive Strategy; Wisconsin

04 Mar 2013
News

With Help From Novartis, Switzerland Moves On C-Suite Ripoffs

05 Oct 2012
News

How would you save American Airlines?

November 1996 (Revised February 1997)
Case

Farmington Fresh: Growers Changing Produce Distribution

By: Ray A. Goldberg and Don Daniels

Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details

Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States

Find at Harvard

11 Apr 2017
First Look

First Look at New Research, April 11

phenomenon, suggesting that the benefits of stock-bond diversification have increased in all developed markets. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52494 Harvard Business School Case 417-054 Merging American View Details

31 Aug 2011
Research & Ideas

Improving Fairness in Flight Delays

help demystify the frustrating experience and could, if adopted, result in improvements to the US air traffic control system. Fearing's interest in improving performance extends to how a large governmental organization like the Federal Aviation Administration can... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation

23 Oct 2018
Working Paper Summaries

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Keywords: by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu; Service

25 Jul 2017
News

Travel Podcasts for Summer Trips

April 2010 (Revised January 2013)
Case

Southwest Airlines: In a Different World

By: James L. Heskett and W. Earl Sasser Jr.

This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details

Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)

23 Mar 2012
News

How to Charge a Fee (Without Starting a Customer Rebellion)

01 Apr 2014
First Look

First Look: April 1

http://www.hbs.edu/faculty/Publication%20Files/14-090_9901a957-a740-47b2-abce-4f93070d21fe.pdf Cases & Course Materials Harvard Business School Case 714-432 Emirates Airline: Connecting the Unconnected Narrates the story of Emirates, an View Details

Keywords: Sean Silverthorne

February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States