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- Faculty Publications (180)
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- All HBS Web (350)
- Faculty Publications (180)
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of... View Details
Dwane L. Wallace
In 1936, Wallace took complete control of Clyde Cessna Aircraft and set out to make it the #1 light plane manufacturer. Wallace’s sharp engineering skills allowed him to create high quality, low cost planes that could be made on efficient assembly lines. Securing an... View Details
Keywords: Automotive & Aerospace
Thomas E. Braniff
Braniff received his first airmail contract from the federal government in 1934, four years after founding Braniff Airways. In 1952, Braniff acquired Mid-Continent Airlines, which made Braniff Airways the sixth largest airline in the U.S. and the twelfth largest in the... View Details
Keywords: Automotive & Aerospace
W. Michael Blumenthal
When Blumenthal took over Bendix, it had become a gigantic conglomerate producing a bewildering variety of products. Blumenthal sold several of the company’s unprofitable divisions, and doubled company sales during his tenure to more than $3 billion. Under his... View Details
Keywords: Automotive & Aerospace
Charles M. Pigott
Pigott was instrumental in leading the growth of his family’s business, Pacific Car & Foundry. Sales of heavy trucks under the Peterbilt and Kenworth names increased from $320 million to $4.3 billion. Part of that growth was generated through a series of... View Details
Keywords: Automotive & Aerospace
Ransom E. Olds
Olds was one of the early pioneers of the automobile industry. He is credited with the design of the “curved dash” which was both functional (keeping passengers warm) and stylish. Olds’ first car, the “runabout,” was mass produced in 1901 and was considered the first... View Details
Keywords: Automotive & Aerospace
Glenn L. Martin
Martin created the largest pre-World War II airplane manufacturing firm in America. He was the creative inventor of numerous airplanes mostly designed for military purposes (e.g. the famous B-10 bomber, B-26 and huge “Clipper” seaplanes). He also developed special... View Details
Keywords: Automotive & Aerospace
Henry B. Joy
Under Joy’s leadership, Packard Motor’s automobile became one of the most respected cars in the 1900s. He was also prominent in the development of the Liberty airplane motor. View Details
Keywords: Automotive & Aerospace
Lido (Lee) A. Iacocca
Iacocca, former president of Ford Motor Company, took over Chrysler when it was leaning towards bankruptcy. He asked Congress for a loan, arguing that if Chrysler filed for bankruptcy, the government would have to spend more on unemployment compensation than on keeping... View Details
Keywords: Automotive & Aerospace
Henry Ford
In 1908, Ford introduced to the market the Model T automobile. Through cost-cutting production methods, Ford was eventually able to reduce the price of the Model T to $260, making it affordable for the mass market. Establishing the continuously moving assembly line,... View Details
Keywords: Automotive & Aerospace
Frederick J. Fisher
Fisher produced auto bodies specifically designed for autos rather than as modifications of horse-drawn carriages. When Cadillac placed an order for 150 closed bodies in 1910, it was the first volume order of its kind in the U.S. In 1919, General Motors, under the... View Details
Keywords: Automotive & Aerospace
Harlow H. Curtice
Curtice took the helm of General Motors during the height of the post-war automobile boom. He dramatically impacted the boom by approving a $1 billion investment in the company. In so doing, General Motors expanded the scale and scope of its operations even though it... View Details
Keywords: Automotive & Aerospace
- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
accompanies most jobs. "Networking and building relationships are key—pay attention to those 'softer' skills," advised Gonsalves, sector head of Goldman, Sachs & Co.'s Aerospace & Defense Group and a managing director in... View Details
Keywords: by Julia Hanna
- 01 Dec 2022
- News
Flying High
aerospace sector, proposed a different approach for Aero, one that took its cues from other profitable airlines that own their fleets: “We’re a low-cost carrier on the back end and a premium service on the front end,” she explains. Mikael... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
McNerney. “The trick was to create a stronger fifth culture that retained some of the original essence of each.” During his tenure, Boeing recaptured the top position in the global aerospace industry as well as in commercial airplanes. It... View Details
- Profile
Brandon Gayle
multiple industries and acquire a tangible set of skills." Developing a deeper playbook Three years at Bain exposed Brandon to "several analytical projects in aerospace and defense: building models, gathering data, and market... View Details
- Web
Tough Tech Ventures - Course Catalog
incenting and leading successful tough tech teams Course Content & Organization The main class tool will be case discussions based on a variety of tough tech ventures, including those pursuing frontier clean energy, material science, biotech and View Details
- June 1969 (Revised November 1977)
- Case
Beech Aircraft Corp.
Keywords: Aerospace Industry
Salter, Malcolm S. "Beech Aircraft Corp." Harvard Business School Case 369-008, June 1969. (Revised November 1977.)
- January 1997 (Revised July 1997)
- Teaching Note
Atlantic Corporation--Abridged TN
By: Thomas R. Piper
Teaching Note for (9-297-015). View Details
Keywords: Aerospace Industry
- March 2022
- Teaching Note
Tomorrow.io Goes To Space
By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
Teaching Note for HBS Case No. 822-005. In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them into Earth’s orbit. Company leadership considers execution strategies. View Details