Word Of Mouth - Publications - Faculty & Research

01 Dec 2014
News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential... View Details

Keywords: Christine Lejeune; fashion; technology

15 Jul 2025
Blog Post

Outrage at the Death of a Tree

Tarun Khanna, Jorge Paulo Lemann Professor at the Harvard Business School, reflects on creativity, innovation, and inclusive economic systems. You can subscribe to his newsletter here: https://tarunkhanna.substack.com/ During a recent family visit to St Louis in the US... View Details

03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many... View Details

Keywords: Re: James L. Heskett

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details

Keywords: by Scott Van Voorhis; Health; Technology

11 Feb 2021
Blog Post

Good Leadership Is an Act of Kindness

reports in the news and on social media. Even if gestures of kindness and compassion were not woven into business as usual before the pandemic, they are essential now and going forward. Unfortunately, the notion View Details

Keywords: All Industries

22 Apr 2002
Research & Ideas

Profits and Prophets: The Role of Values in Investment

for social investors. These are people who put their money where their mouth isand they pay a very significant price.— Sam Hayes Hayes related an experience as a member of a Swarthmore College investment... View Details

Keywords: by Sean Silverthorne

13 Jun 2021
News

Kominers’ Conundrums: Something New From Overlapping Clues

20 Sep 2022
Video

Interview Pep Talks

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable task of selling tickets to people... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

which are highly germane to their business and some that are more personal. We hear repeatedly the words "validating," "broadening," "stimulating," and "powerful." Many View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

23 Oct 2018
News

Coming of Age as the World Comes Apart

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: There are about 130,000 words in Casey Gerald’s first book, There Will Be No Miracles Here, and each of those View Details

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

compiled a detailed curriculum analysis of eleven business school programs. To complete the picture, they also interviewed leading academic critics and 28 executives and recruiters. The findings presented a mixed diagnosis View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

28 Feb 2011
Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

participants were given a series of seven letters and asked to create as many words as possible," the paper explains. "The last series of letters was presented in a... View Details

Keywords: by Carmen Nobel

16 Dec 2020
News

A Creator in the Era of Disruption

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: I’m Dan Morrell, host of Skydeck. Welcome to the second episode of our Skydeck mini-series “Out of... View Details

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

KFC pulled the sandwich off the menu across most of Canada. This move may seem strange in an industry where a pivotal goal—in the words of Coca-Cola's long-standing mantra—is... View Details

Keywords: Re: Michael I. Norton

February 2003 (Revised September 2009)
Background Note

Nonverbal Communication in Negotiation

By: Michael A. Wheeler and Dana Nelson

This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details

Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence

Citation

Educators

Purchase

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

Citation

Educators

Purchase

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details