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Show Results For
- All HBS Web
(905)
- People (1)
- News (234)
- Research (268)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"Richard Sherman sets Twitter off." T-shirts emblazoned with "Don't you ever talk about me" are now available on Sherman's website for $29.95. Sherman was among the panelists at a recent forum entitled "Unrealized... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
posted on walls and websites by using their codified set of values and principles as a strategic guidance system. They gain business advantages from actions they take based on the societal responsibility these statements imply, as Banco... View Details
Keywords: by Rosabeth Moss Kanter
- 11 Apr 2017
- First Look
First Look at New Research, April 11
government worked for the American people, digitally. The seeds of USDS had grown out of the rescue of HealthCare.gov, the federal website meant to allow consumers to shop for private health insurance. Its launch and crash in October 2013... View Details
- 10 Nov 2015
- First Look
November 10, 2015
website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional... View Details
Keywords: Sean Silverthorne
- 28 Jul 2009
- First Look
First Look: July 28
without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset on View Details
Keywords: Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace
- 03 Jan 2017
- First Look
January 3, 2017
MyTime Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book... View Details
Keywords: Carmen Nobel
- 29 Mar 2016
- First Look
March 29, 2016
computer simulation highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. In Study 2 (N=125), Boston residents who interacted with... View Details
Keywords: Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other... View Details
Keywords: Sean Silverthorne
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
biased. But the "pricing" section of the website advises that new hosts set rates with market demand in mind. For example, Airbnb tells new hosts they "may want to charge lower than average rates to attract travelers comparing your place... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
A few years ago, when Leslie K. John was a doctoral student at Carnegie Mellon University, a classmate introduced her to a then-nascent website called Facebook. John took a look, scrolling through page after page of photographs, personal... View Details
Keywords: by Carmen Nobel
- 20 May 2014
- First Look
First Look: May 20
channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads.... View Details
Keywords: Sean Silverthorne
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the... View Details
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as Kickstarter, Indiegogo, and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details