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- 10 Sep 2014
- Research & Ideas
Become a Value Creator
and asks them to think about people in their organizations on the two ends of the spectrum—value claimers versus value creators—they generally have no trouble visualizing them right away. "What does that tell you? What we all know is... View Details
Keywords: by Dina Gerdeman
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
the language has made that impossible?" Carroll told the executives to figure it out. As the case explains, Anglo hired an industrial theater group to act out various safety-related interactions between miners and supervisors, using large View Details
- 06 Mar 2012
- First Look
First Look: March 6
a commercial to concentrate consumers' visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a "pulsing strategy" in which brand images are shown more frequently for... View Details
Keywords: Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
share their resources are a key obstacle to saving. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45072 Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case By: Lagerstrom, Robert, Carliss Baldwin,... View Details
Keywords: Anna Secino
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 25 Oct 2016
- First Look
October 25, 2016
a company’s population health footprint. Examples, statistics, and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
search results and users' decisions about where and how to focus their attention: Users who decide what to click based on listings' relevance became more likely to select paid listings, while users who were influenced by listings' visual... View Details
Keywords: Sean Silverthorne
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