Virtual Learning - Publications - Faculty & Research

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the airlines, the cost of miles rewards programs are View Details

Keywords: by Manda Salls; Consumer Products; Retail

19 Dec 2005
Research & Ideas

Public Education Goes to School

working paper, published this year, titled "Promoting a Management Revolution in Public Education." Mallory Stark: How does the PELP program operate? Stacey Childress and Allen Grossman: PELP operates as a learning laboratory... View Details

Keywords: by Mallory Stark; Education

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

If it's one lesson the individual investor learned the hard way from the collapse of Enron, it is that the recommendations of Wall Street stock analysts can be influenced by much more than purely objective research. Just look at the large... View Details

Keywords: by Ann Cullen; Financial Services

20 Feb 2008
First Look

First Look: February 20, 2008

influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better... View Details

Keywords: Martha Lagace

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

writing some 75 comments have been submitted. Finally, I thought you would be interested in learning the most popular WK articles since we set up shop. You can see the results here. Thank you to our more than 2 million annual visitors who... View Details

Keywords: by Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

compensation. We would note similar problems if we were to look at auditors, at investment analysts, at rating agencies, at virtually every aspect of the governance system in our economy. It's not true of every one of every kind of... View Details

Keywords: by Kim B. Clark

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details