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  • All HBS Web  (10,436)
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Show Results For

  • All HBS Web  (10,436)
    • People  (26)
    • News  (1,878)
    • Research  (6,688)
    • Events  (48)
    • Multimedia  (96)
  • Faculty Publications  (4,838)
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  • Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and... View Details
  • Article

Valuing Customers

By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Keywords: Value; Customers
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Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Journal of Marketing Research (JMR) 41, no. 1 (February 2004): 7–18. (Winner of the 2009 William F. O'Dell award from the Journal of Marketing Research.)
  • 2021
  • Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti
Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
  • 14 Feb 2017
  • Working Paper Summaries

Capturing Value from IP in a Global Environment

Keywords: by Juan Alcácer, Karin Beukel, and Bruno Cassiman
  • September 2024
  • Exercise

Assessing the Value of Unifying and De-Duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan
This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details
Keywords: Customer Relationship Management; Measurement and Metrics; Analytics and Data Science; Value
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Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-Duplicating Customer Data." Harvard Business School Exercise 525-023, September 2024.
  • Mar 08 2023
  • Testimonial

A Value Proposition for You and Your Company

  • Article

Confronting Failure: Antecedents and Consequences of Shared Beliefs About Failure in Organizational Work Groups

By: M. Cannon and A. Edmondson
Keywords: Failure; Values and Beliefs; Organizations; Groups and Teams
Citation
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Cannon, M., and A. Edmondson. "Confronting Failure: Antecedents and Consequences of Shared Beliefs About Failure in Organizational Work Groups." Special Issue on Shared Cognition. Journal of Organizational Behavior 22, no. 2 (March 2001).
  • November 2020
  • Teaching Note

Valuing Celgene's CVR

By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 221-031. When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA)... View Details
Keywords: Mergers and Acquisitions; Valuation; Value; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States
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Esty, Benjamin C., and Daniel Fisher. "Valuing Celgene's CVR." Harvard Business School Teaching Note 221-036, November 2020.
  • Web

The Value Chain - Institute For Strategy And Competitiveness

Value Chain Developed by Michael Porter and used throughout the world for nearly 30 years, the value chain is a powerful tool for disaggregating a company into its... View Details
  • March 2014
  • Technical Note

Drivers of Value Capture

By: Eric Van den Steen
This note introduces a framework for analyzing value capture (through bargaining and pricing) and bargaining advantage (or value capture advantage), i.e., a firm's (superior) ability to capture a share from the value it helps create. View Details
Keywords: Strategy; Competitive Advantage; Competition; Competitive Strategy
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Van den Steen, Eric. "Drivers of Value Capture." Harvard Business School Technical Note 714-488, March 2014.
  • April 1997
  • Background Note

Note on Value Drivers

By: Benjamin C. Esty
Presents a framework for analyzing strategic decisions. Takes as given the practice of value-based management whereby managers use value as a primary criterion when making financial, strategic, or investment decisions. Through a simple valuation model, it shows how... View Details
Keywords: Decisions; Equity; Financial Strategy; Investment; Profit; Framework; Growth Management; Value Creation
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Esty, Benjamin C. "Note on Value Drivers." Harvard Business School Background Note 297-082, April 1997.
  • 28 Nov 2016
  • Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

Doctors are afraid of getting sued. According to some accounts, 75 percent of them perform more tests and procedures than necessary to avoid potential lawsuits over medical malpractice. The phenomenon of “defensive medicine” has been... View Details
Keywords: by Michael Blanding; Medical Devices & Supplies
  • Web

Unique Value Proposition - Institute For Strategy And Competitiveness

demand side of the business. Strategy is fundamentally integrative, bringing the demand and supply sides together. Defining the Value Proposition: Three Essential Questions Which customers are you going to... View Details
  • 7 Mar 2012
  • Other Presentation

Strategy and the New Competitive Advantage: Creating Shared Value

By: Michael E. Porter
Strategy and Creating Shared Value Presentation at Ford Canada Top 100 event View Details
Keywords: Society; Strategy; United States
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Porter, Michael E. "Strategy and the New Competitive Advantage: Creating Shared Value." Ford Canada Top 100 Event, Boston, MA, March 7, 2012.
  • April 2017
  • Supplement

Community Values and Learning Culture Agreement Supplement

By: Amy C. Edmondson
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Edmondson, Amy C. "Community Values and Learning Culture Agreement Supplement." Harvard Business School PowerPoint Supplement 617-706, April 2017.
  • March 2014
  • Technical Note

Drivers of Value Creation

By: Eric Van den Steen
This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the... View Details
Keywords: Strategy; Competitive Advantage; Value Creation
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Van den Steen, Eric. "Drivers of Value Creation." Harvard Business School Technical Note 714-487, March 2014.
  • January 2001
  • Case

Valuing Project Achieve

By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details
Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction
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Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
  • September 1977
  • Article

A Note on Values and Multilinear Extensions

By: A. E. Roth
Keywords: Value
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Roth, A. E. "A Note on Values and Multilinear Extensions." Naval Research Logistics Quarterly 24 (September 1977): 517–520.
  • 2000
  • Chapter

Value Maximization and the Corporate Objective Function

By: Michael Jensen
Keywords: Value Creation
Citation
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Jensen, Michael. "Value Maximization and the Corporate Objective Function." In Breaking the Code of Change, edited by Michael Beer and Nitin Nohria. Boston: Harvard Business School Press, 2000. (Forthcoming in Management Revolution: The Legacy of the Market for Corporate Control, Harvard University Press. Reprinted in Business Ethics Quarterly, v 12, No 1, 2001, & European Financial Management, v.7, no.3, September 2001.)
  • 2004
  • Article

Valuing Customers

By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Keywords: Value; Customers
Citation
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Related
Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Recherche et Applications en Marketing 19, no. 2 (2004).
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