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- All HBS Web
(284)
- People (1)
- News (39)
- Research (208)
- Multimedia (3)
- Faculty Publications (88)
- Web
Judging | New Venture Competition
capital firms in the US. Also included are some of the most successful Harvard Business School (HBS) entrepreneurs from top companies. Criteria Judging criteria is focused on Customer Value Proposition which... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
proposition and pricing because the Wellthy solution is so much more robust? The Answers: Like many startups, Wellthy is trying to change the conversation and the basis of competition in its market—with its product, its positioning, and... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
of politics is higher than it has been in the last couple of decades. Also, one way of viewing local elections and political primaries is as a product development process for the major parties. Letting voters choose among a diverse array of candidates with distinct... View Details
Keywords: by Sean Silverthorne
- 10 Mar 2021
- News
Dream Job: Higher Ed’s New Hire
costs are fixed. The pandemic has made it a very challenging time in the life of universities. People are thinking really hard about the value proposition of tuition costs when many students are virtual. I... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime View Details
- 29 Sep 2015
- First Look
September 29, 2015
whose value proposition is based on heritage—in this case “achievements for the benefit of mankind” (derived directly from Alfred Nobel’s will). It is also defined as a “networked brand,” one where four... View Details
Keywords: Sean Silverthorne
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
matters in the investment decisions made in financing a project. Could you explain this further? A: Modigliani and Miller's (M&M) "irrelevance" proposition is one of the foundations of modern finance. It states that... View Details
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
this product was so superior to other channels of financing. We also started hearing the phrase, 'These structures create yield out of thin air.' It implies magic, or a violation of a very standard notion in finance, a Modigliani-Miller View Details
- 20 Dec 2010
- Research & Ideas
New Dean Sets Five Priorities for HBS
proposition of MBA education, said Nohria. "We need to innovate to make the value proposition of what it means to come here even more compelling." While remaining... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
employee can work together on a project, so it's really about enhancing the value proposition instead of just defending against the threat of the Internet. If you think of the service side of it, you have... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
any, difference will the “New Silk Road” make in the global educational landscape? Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55549 Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The... View Details
Keywords: Dina Gerdeman
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of... View Details
Keywords: by Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
shopper as well, he or she would receive an inferior service. Then as well as now, the more a shopper spends at a particular store, the better that retailer can offer specific value propositions that... View Details
- 05 Aug 2014
- News
A Diversified Portfolio
demonstrated its unique value proposition in the large electronic b-to-b payments space with significant market traction and consistent year-over-year growth. Organizations across many industries are using... View Details
Keywords: Constantine von Hoffman
- 01 Dec 2010
- News
Innovation Takes Center Stage
the challenge ahead, he noted. With that in mind, Nohria outlined the five areas for change that emerged in his wide-ranging conversations. 1. Curriculum Innovation HBS needs to “up the ante” on the value View Details
Keywords: Roger Thompson
- 14 May 2014
- News
(Re)moving the Needle
"There are three ways to evaluate an opportunity," he says. "First, you need an important problem to work on, one where there is a market that can be created. Second, you need to examine the ways you can address unmet needs and quantify them. Finding the View Details
- 17 Sep 2021
- Blog Post
Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree
the most valuable value proposition that the school has to offer, is the section experience. So I'm in section I. Don't worry, I'm going to wear my section I hoodie for my next video. But I think that's what... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Visitors, after proving their identity, can review the information and correct it if necessary, or they can request to be removed from Acxiom's database entirely. There were glitches and errors, but Howe calls it a good, if flawed, start. "The only View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
“connected wellness,” with the lamp as the starting point and shown as a sleep aid rather than smart lighting. Ario can assess co-branding the device with players that have established a value proposition... View Details
Keywords: Dan Morrell
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
The few available supermarkets served as anchors in exclusive, upscale malls. Bulk items plus precise data equals BulkWhiz "It was my eureka moment," says Amira. "Why aren't there any value/bulk propositions out... View Details