Value Added - Publications - Faculty & Research

26 Jan 2010
First Look

First Look: Jan. 26

Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details

Keywords: Martha Lagace

05 Jun 2007
First Look

First Look: June 5, 2007

available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime View Details

Keywords: Martha Lagace

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

us, their revenue has dropped to zero. How can we make sure they survive?” Amidst their own pain, restaurateurs are helping others in their communities by lending their physical spaces and staff. Keller’s ad hoc restaurant in Yountville,... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

cross-sector and cross-border partnerships needed to execute the model. Adding new information about how pharmaceutical companies handle global public health challenges. Jessica Martinez, a former Big Pharma executive who joined the Bill... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

28 Feb 2018
Sharpening Your Skills

Master the Team Meeting

be looked forward to? That we felt they were time well spent with our colleagues and added value to our roles in some meaningful way? There’s no reason you have to suffer or make your teams suffer through... View Details

Keywords: by Julia Austin

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

best in our industry.” For years that was the case in too many organizations. Then organizations like Google started adding loftier aspirations such as “organize and make available the world’s information.” More recently, Microsoft CEO... View Details

Keywords: by James Heskett

22 Oct 2007
Research & Ideas

Bringing ‘Lean’ Principles to Service Industries

the more familiar lean technique of value stream mapping (VSM) to identify and decrease wasted time and effort throughout the software development process. Improving From The Bottom Up While most organizations struggle with implementing a... View Details

Keywords: by Julia Hanna; Computer

30 May 2005
Research & Ideas

Six Steps for Making Your Threat Credible

you're serious about following through on your threat. Second, it forces the contractor to reconsider how much value her firm is truly adding to the relationship. Third, your sunk costs reduce the cost of... View Details

Keywords: by Deepak Malhotra

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

as far from the office as possible, fearing it would alienate some employees. But that doesn't mean his spiritual values have no place at work. He said he distills his Muslim beliefs into a set of ethics that help him guide the business.... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details

Keywords: by Robert S. Kaplan

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no value added and quality standards... View Details

Keywords: by John Quelch

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

negotiating set-up. Negotiators sometimes can discover hidden sources of value and then craft agreements to unlock that value and overcome barriers created by poor deal design. Now let's move to some errors... View Details

Keywords: by Martha Lagace

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

are turning to the banks, which are directing investors' money into places as speculative as dot-com and telecom stocks. But this time the destruction of investors' value isn't likely to take the form of a large run-up in share prices... View Details

Keywords: by D. Quinn Mills

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

half of new engineering hires the option to work at home at least one day a week. GM ads offered less than half that, while fewer than one-sixth of Ford’s listings had a remote component. Tesla, whose CEO Elon Musk famously opposes... View Details

Keywords: by Rachel Layne

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

by adding a more transactional nature to the relationship” It’s well documented that women are underrepresented in the executive suite. For instance, women have comprised nearly 50 percent of entry-level public accountants for more than... View Details

Keywords: by Carmen Nobel

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

focus, effective communication, and more than a pinch of dynamism. Those were certainly apparent in Andrus's response to her rather large dilemma. "I had a problem," she says, "but there were very specific things I focused on to help me through the dark... View Details

Keywords: by Paul Michelman

28 Feb 2023
Research & Ideas

Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note

that the added investment to train young people may not offer enough of a return. The report, however, offers a very different picture of apprenticeships that potentially alleviates concerns of both parents and employers, focusing on the... View Details

Keywords: by Michael Blanding

Publications