Publications

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

May 2018 (Revised July 2018)
Supplement

EY China (B): An Emerging Giant

By: Ashish Nanda, Das Narayandas and Lisa Rohrer

The case outlines how regional managing partner (RMP) Albert Ng steered Ernst & Young (EY) China through a period of significant growth from 2009, when it was the smallest of the Big Four firms in China, to 2017, by when it had become the second largest firm. Partners... View Details

Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Growth Management; Leadership; Global Range; Emerging Markets; Competitive Strategy; Accounting Industry; China

Teaching Interest

Overview

Chu's teaching focuses on businesses providing goods and services to the emerging middle class and low-income sectors that constitute the market below the well-served top of the socio-economic pyramid. In developed countries such as the USA, this may be 40-50% of the... View Details

Keywords: Business At The Base Of The Pyramid; Emerging Markets; Low-income; Social Impact; Microfinance; Inclusive Finance; Impact Investing

26 Sep 2012
Working Paper Summaries

License to Cheat: Voluntary Regulation and Ethical Behavior

Keywords: by Francesca Gino, Erin L. Krupka & Roberto A. Weber

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

Research Summary

Overview

By: Ayelet Israeli

Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details

Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data

28 Jan 2011
News

Something for the weekend

2009
Working Paper

Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman

Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives

Read Now

November 2018
Case

Attijariwafa Bank: Egypt Expansion

By: Victoria Ivashina and Alpana Thapar

This case follows Attijariwafa Bank, a leading Morocco-based commercial bank, giving insight into its risk management practices and its international expansion over time. In particular, the case focuses on its planned acquisition of Barclays Bank Egypt in 2017. At this... View Details

Keywords: Commercial Banking; Risk Management; Small And Medium Enterprises; Acquisitions; International Expansion; Emerging Markets; Africa; SMEs

Article

The Counterfeit Self: The Deceptive Costs of Faking It

By: Francesca Gino, Michael I. Norton and Dan Ariely

Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details

Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

Read Now

01 Jun 2012
News

Faculty Books

engagement—that drove their organization when it was a start-up? The answer lies in the power of conversation. Professor Groysberg and his coauthor explore the promise of conversation-powered leadership, from the practice of talking... View Details

Eva Ascarza

Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing

09 Apr 2019
HBS Seminar

Linda Price, University of Oregon

25 Jan 2011
First Look

First Look: Jan. 25

perceptions of firms' size and/or market power. Benchmarks as Limits to Arbitrage: Understanding the Low-Volatility Anomaly Authors:Malcolm Baker, Brendan Bradley, and Jeffrey Wurgler Publication:Financial Analysts Journal 67, no. 1... View Details

Keywords: Sean Silverthorne

Article

What Professional Service Firms Must Do to Thrive

By: Ashish Nanda and Das Narayandas

When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details

Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework

Read Now

2022
Book

Business Ethics: What Everyone Needs to Know

By: J.S. Nelson and Lynn A. Stout

An authoritative and practical guide to business ethics, written in an accessible question-and-answer format. In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories... View Details

Keywords: Business Ethics; Organizational Behavior; Ethics; Governance Controls; Lawfulness

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

addressed for a complete understanding of the moral mind. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52263 in press Academy of Management Perspectives Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended View Details

Keywords: Sean Silverthorne

August 2015 (Revised June 2021)
Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle