Publications

October 1996
Article

Assessing the Work Environment for Creativity

By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron

We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details

Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory

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March 2017 (Revised November 2018)
Case

BYJU'S The Learning App

By: John Jong-Hyun Kim and Rachna Tahilyani

BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details

Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

If you want to become good at early-stage investing, you need to learn how to size up the fundamental elements of an opportunity. Many investors use checklists or think of evaluation as a process of judging an entrepreneur, or an idea, or a particular set of facts.... View Details

Keywords: by David Amis & Howard Stevenson

May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details

Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States

2016
Book

The Three Box Solution: A Strategy for Leading Innovation

By: Vijay Govindarajan

How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details

Keywords: Innovation Strategy; Innovation Leadership

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September 1988 (Revised December 1998)
Case

Donner Co.

By: Roy D. Shapiro

The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details

Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry

26 Feb 2018
Working Paper Summaries

Different Strokes for Different Folks: Experimental Evidence on Complementarities Between Human Capital and Machine Learning

Keywords: by Prithwiraj Choudhury, Evan Starr, and Rajshree Agarwal; Information Technology

September 2017 (Revised January 2018)
Case

Innovation at Parker Hotels

By: Srikant M. Datar and Caitlin Bowler

In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options. View Details

Keywords: Innovation; Innovation and Invention; Problems and Challenges; Demographics; Strategy; Accommodations Industry

Research Summary

Organizational Identity and Firm Strategy

By: Michael L. Tushman

This research stream focuses on the role of... View Details

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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November 1996 (Revised November 1996)
Background Note

Organizational Alignment: The 7-S Model

Presents the 7-S framework. This framework offers managers a tool for diagnosing problems in their organizations and for proposing corrective courses of action. May be used with cases that deal with organizational alignment. View Details

Keywords: Organizational Design

September 2014 (Revised January 2015)
Module Note

Building Effective Working Relationships

By: Lakshmi Ramarajan

This note introduces a framework for deliberately building effective interpersonal relationships. First, we will define the necessary attributes of these relationships. Next, we will discuss common barriers to effectiveness. Lastly, we will provide tools to build and... View Details

Keywords: Interpersonal Relations; Power And Influence; Networks; Interpersonal Communication; Performance Effectiveness

November 2002 (Revised May 2003)
Case

Education in Chile: A Venue for Individual, Business and Community Involvement

Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details

Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile

January 2002
Exercise

Socrates, Inc.

By: Alan D. MacCormack and Kerry Herman

Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details

Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Information Technology Industry

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Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

February 2018
Case

Root Capital and the Efficient Impact Frontier

By: Shawn Cole and Caitlin Reimers Brumme

In 2015 Root Capital, a pioneer in the impact investing space, began to explore how to more systematically integrate impact and financial management. After much deliberation, Root Capital landed on ex-ante rating system for any potential investment that produced a... View Details

Keywords: Measurement and Metrics; Investment; Finance; Performance Efficiency; Boston