Television Entertainment - Publications - Faculty & Research

December 2010 (Revised January 2011)
Supplement

Qualcomm Incorporated 2011 Update

Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry

Citation

Purchase

July 2020
Supplement

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details

Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry

Citation

Purchase

When Wasserman joined MCA, it was a talent agency, and he rose to the rank of president by attracting and being a strong advocate for a growing list of clients. Seeing the potential of the television industry, however, Wasserman set MCA... View Details

Keywords: Entertainment & Broadcast Media

Profile

Donna Khalife

Why was earning your MBA at HBS important to you? Earning my MBA at HBS was critical in giving me the right environment to explore my passions and gain new skills to pursue those passions whole-heartedly. How has your HBS experience shaped your career path? My HBS... View Details

Keywords: Entertainment / Media; Entertainment / Media

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in... View Details

Keywords: Peter K. Jacobs

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving... View Details

Keywords: by Peter K. Jacobs; Advertising

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

role in the television industry. I've always been intrigued by the media and entertainment industry, but with the advances in digital technology it is turning out to be a particularly fruitful area for... View Details

Keywords: by Sean Silverthorne; Music

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

Citation

Educators

Purchase

02 Sep 2016
Op-Ed

The Twitter Election

7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over $100 million spent so far on... View Details

Keywords: by John Quelch and Thales Teixeira

01 Sep 2005
News

Change Channel

background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you have seen yourself represented on... View Details

Keywords: Arts, Entertainment

01 Jun 2015
News

Screen Grab

veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle.... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

01 Oct 2001
News

The Play's the Thing

Baron, the first non-European to win the prestigious award. "I think it's a well-made story, and it's funny," said Baron, a former executive with American Express and Coca-Cola who later became a television and movie writer. "It's really... View Details

Keywords: Arts, Entertainment

01 Dec 2015
News

How Do I Get Your Job?

student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film... View Details

Thomas S. Murphy

At the age of 29, Murphy took control of a nearly bankrupt television station in Albany, NY, that would become a launching point for a media empire worth over $5 billion. Through successfully acquiring and integrating over 30 media... View Details

Keywords: Entertainment & Broadcast Media

Desiderio A. Arnaz

In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios.... View Details

Keywords: Entertainment & Broadcast Media

01 Sep 2003
News

Good for Laughs

made his stage debut about four years ago and now appears once or twice a week, sometimes as a headliner. (And you might have caught him on television as well, most recently on CNBC’s Power Lunch in July.) So does all that make him a... View Details

Keywords: Arts, Entertainment

26 May 2016
News

Alan F. Horn, MBA 1971

creator of All in the Family. “I had no experience in the entertainment business, I had never been to Hollywood, and I didn’t know anyone there,” says Horn. “He said, ‘You’re perfect,’ and hired me. He wanted a blank slate.” Perenchio was... View Details

Keywords: Susan Young

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

Citation

Educators

Purchase

Home Shopping Network. Believing that he could do better than HSN, Segel introduced a softer sales approach and an expanded customer service function. Though HSN’s success spawned hundreds of “copy-cats,” QVC was its only formidable competitor. Segel built the View Details

Keywords: Entertainment & Broadcast Media

October 2005 (Revised March 2006)
Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details

Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry

Citation

Educators

Purchase