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Show Results For
- All HBS Web
(300)
- People (4)
- News (65)
- Research (200)
- Events (1)
- Multimedia (1)
- Faculty Publications (151)
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur who was named one of the 50 most powerful African Americans in... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in... View Details
Keywords: Peter K. Jacobs
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving... View Details
Herbert J. Siegel
Siegel built the once, small boat maker into one of the largest and most powerful media holding companies. Acquiring two independent television stations with the Chris-Craft acquisition in 1968, Siegel sold the boat business in 1980 and... View Details
Keywords: Entertainment & Broadcast Media
- Fast Answer
IFC: LA/Hollywood
Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks,View Details
Research reports on a wide range of industries, including Cable Networks,
Hugh M. Hefner
In 1953, Hefner broke out of the conventional sleaze of the adult entertainment business by indulging the fantasies of the middle class executive male and including interviews with high profile celebrities and editorial content from... View Details
Keywords: Publishing & Print Media
- Profile
Donna Khalife
Why was earning your MBA at HBS important to you? Earning my MBA at HBS was critical in giving me the right environment to explore my passions and gain new skills to pursue those passions whole-heartedly. How has your HBS experience shaped your career path? My HBS... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
setup is as unobtrusive as sitting in front of a computer monitor. Eye movements are captured by an optical sensor using infrared light reflected off the cornea. When his advisor at Michigan showed him a huge dataset collected from participants who were paid to watch... View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
role in the television industry. I've always been intrigued by the media and entertainment industry, but with the advances in digital technology it is turning out to be a particularly fruitful area for... View Details
- December 2010 (Revised January 2011)
- Supplement
Qualcomm Incorporated 2011 Update
By: David B. Yoffie
Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry
Yoffie, David B. "Qualcomm Incorporated 2011 Update." Harvard Business School Supplement 711-463, December 2010. (Revised January 2011.)
- October 1981 (Revised August 2010)
- Case
Quabbin Cablevision Company
By: Henry B. Reiling
Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details
Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts
Reiling, Henry B. "Quabbin Cablevision Company." Harvard Business School Case 282-003, October 1981. (Revised August 2010.)
- 01 Apr 2002
- News
Pamela Thomas Graham
television guests. As unassuming as her modest surroundings, Thomas-Graham is composed, polite, and thoughtful even as she answers questions in rapid-fire style. The switch from consultant to top TV executive may seem dramatic, but the... View Details
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- 01 Sep 2005
- News
Change Channel
background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you have seen yourself represented on... View Details
Keywords: Arts, Entertainment
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
Leonard H. Goldenson
As head of the merged American Broadcasting Company and Paramount Pictures, Goldenson became known as the man who “wed television to the movies.” Goldenson was able to convince Disney Studios and Warner Brothers to produce TV shows for... View Details
Keywords: Entertainment & Broadcast Media
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
7,772, and he widens his lead on retweets. Trump has been tweeting more energetically, but Clinton is way more efficient in number of tweeters per tweet.As she did in 2008, Clinton is relying more heavily on traditional media with over $100 million spent so far on... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Oct 2001
- News
The Play's the Thing
Baron, the first non-European to win the prestigious award. "I think it's a well-made story, and it's funny," said Baron, a former executive with American Express and Coca-Cola who later became a television and movie writer. "It's really... View Details
Keywords: Arts, Entertainment