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- All HBS Web
(5,449)
- People (4)
- News (845)
- Research (3,897)
- Events (6)
- Multimedia (45)
- Faculty Publications (3,023)
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- June 2015 (Revised August 2016)
- Case
Apple's Future: Apple Watch, Apple TV, and/or Apple Car?
By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details
Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got... View Details
- April 1999
- Teaching Note
Dimensions of Technology Strategy: Managing Innovation: Overview Teaching Note for Module 5
By: Clayton M. Christensen
Provides instructors with an overview teaching note for the technology strategy module of the course. The cases in the module give students insights about several issues in technology strategy. These include: 1) Whether to be a technological leader or follower; 2)... View Details
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner... View Details
Keywords: by Dina Gerdeman
- 22 Nov 2010
- Research & Ideas
Seven Strategy Questions: A Simple Approach for Better Execution
strategy is, it won't work forever. There will be booms and busts, customer preferences will change, competitors will introduce new products, and disruptive new technologies will emerge in unexpected places.... View Details
Keywords: by Robert Simons
- May 2019
- Teaching Note
Upwork: Creating the Human Cloud/Upwork in 2019
By: David B. Yoffie
This teaching note serves as a guide to teaching: Upwork: Creating the Human Cloud and Upwork in 2019. View Details
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- Article
The Strategic Potential of Information Technology
By: R. L. Nolan
Nolan, R. L. "The Strategic Potential of Information Technology." Financial Executive 7, no. 4 (July–August 1991): 25–27.
- February 1990 (Revised June 1990)
- Case
Prudential: Organizing for Technology Innovation (B)
Applegate, Lynda M. "Prudential: Organizing for Technology Innovation (B)." Harvard Business School Case 190-119, February 1990. (Revised June 1990.)
- 05 Nov 2018
- Working Paper Summaries
Pioneer (Dis-)advantages in Markets for Technology
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (C): Negotiating the Future
By: Ashish Nanda
The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details
Keywords: Negotiation; Applications and Software; Decision Making; Acquisition; Business Startups; Business Strategy; Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (C): Negotiating the Future." Harvard Business School Case 397-081, May 1997. (Revised July 1997.)
- August 2016
- Supplement
CEO Succession at Cisco (B): Announcement Strategy
By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
Supplements the (A) case (417-031).
This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details
Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
- October 1988 (Revised November 1988)
- Case
NutraSweet Co.: Technology to Tailor-Make Foods
By: Ray A. Goldberg
Goldberg, Ray A. "NutraSweet Co.: Technology to Tailor-Make Foods." Harvard Business School Case 589-050, October 1988. (Revised November 1988.)
- 2003
- Class Lecture
The New Strategic Weapon: Information Technology
McFarlan, F. Warren. "The New Strategic Weapon: Information Technology." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 5321C.)
- July 1988 (Revised May 1995)
- Case
Du Pont's Artificial Intelligence Implementation Strategy
Describes Du Pont's attempt to follow a "small is beautiful" type approach toward implementing expert systems technology. Intended to illustrate that there is no "one right way" to implement expert systems and that the small systems approach can be a viable strategy... View Details
Sviokla, John J. "Du Pont's Artificial Intelligence Implementation Strategy." Harvard Business School Case 189-036, July 1988. (Revised May 1995.)
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom
Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
- November 1988 (Revised July 1997)
- Case
Technology Transfer at a Defense Contractor
By: Linda A. Hill
At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details
Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
- April 1999
- Article
Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy
By: M. A. Cusumano and D. B. Yoffie
Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry
Cusumano, M. A., and D. B. Yoffie. "Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy." Jōhō shori [Journal of the Information Processing Society of Japan] 40, no. 4 (April 1999): 418–423.
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.