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      Team LaunchRemove Team Launch →

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      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • Teaching Interest

      Overview

      By: Brian L. Trelstad
      My teaching focuses on innovation and effectiveness in the social sector. My principal course is on Social Entrepreneurship & Systems Change, and it tries to understand how small teams launch new initiatives to solve big, global, systemic problems. I also teach... View Details
      • Teaching Interest

      Product Management

      By: Sara McKinley Torti

      A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

      Keywords: MBA; Product Management; Scaling And Growth; Product Development; Product Innovation; Product Features; Product Market Fit
      • Research Summary

      Research Summary

      By: Leslie A. Perlow

      There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

      • Teaching Interest

      Scaling Technology Ventures

      By: Jeffrey F. Rayport
      This course is designed for students who plan to launch or join a hypergrowth technology venture, or who plan to invest in growth-stage tech companies. The course addresses key challenges founders and their teams face after achieving product-market fit – and how... View Details
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