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Show Results For
- All HBS Web
(284)
- News (53)
- Research (196)
- Events (2)
- Multimedia (1)
- Faculty Publications (60)
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist.... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education. Industry Education presentations... View Details
- 06 Apr 2023
- Blog Post
Circularity in Denmark
climate action. They are working not just in international forums affecting policies and regulations, but are also trying to make their climate goals and impacts accessible to the public by highlighting their targeted UN sustainable... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
in employment at small firms in high-tech industries, which are a frequent target of patent trolls. By contrast, the laws have no significant impact on employment at larger or non-high-tech firms. Anti-troll legislation is also associated... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- 25 Feb 2020
- News
Case Study: The Credit Bureau
Mobley cart them away. The concept resonates with Mobley’s target customers, who for now are in the NYC area (where the company is based), although its service areas will change to keep pace with shifting demands, Ramírez says. “The... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, targeted at impeding selective... View Details
Keywords: Martha Lagace
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
think about binge-watching The Good Place. “You look for prior patterns and use them to discover what the future may hold,” says Teodorescu. As algorithms have become increasingly advanced, they may start knowing us better than we know ourselves. At least, that’s what... View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
and Hirotaka Takeuchi. Tokyo: Nihon Keizai Shimbun Publishing, 2010 An abstract is unavailable at this time. How Do Acquirers Retain Successful Target CEOs? The Role of Governance Authors:Julie Wulf and Harbir Singh Publication:Management... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
successfully increase immigrants' political participation, even when they do not specifically target their communities and concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53575 November 28, 2017 athenaInsight... View Details
Keywords: Carmen Nobel
- 12 Jan 2016
- First Look
January 12, 2016
https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted View Details
Keywords: Carmen Nobel
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data centers, but closely guards its... View Details
Keywords: by Michael Blanding