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- Faculty Publications (119)
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- All HBS Web (573)
- Faculty Publications (119)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
compared to Kmart. (The other companies in their quad were Target and the Limited.) Both companies were in roughly the same financial shape in 1986, but Dollar General grew steadily, showing healthy profits year after year. Meanwhile,... View Details
- 25 Oct 2016
- First Look
October 25, 2016
growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
centricity cannot be achieved by simply listening to customers about their experiences with Best Buy; the company has to commit to owning the customers' problems and working creatively to solve them. Faced with increased price competition... View Details
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
culprit is what he calls the fixed-performance contract. "The targets for sales, costs, and key ratios that are spelled out in the budget become an implicit contract," he says. A recent Hackett survey found between 60 percent... View Details
Keywords: by Loren Gary
- 02 Jul 2013
- First Look
First Look: July 2
show that empirical findings linking governance, incentives, and performance, which are typically observed in isolation, can instead be interpreted within a simple unified matching framework. Publisher's link: http://ssrn.com/abstract=1561903 2006 pub Legislating Stock... View Details
Keywords: Anna Secino
- Web
Marketing Awards & Honors - Faculty & Research
Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Julian De Freitas : Recipient of a 2023–2024 HBS Required Curriculum (RC) Case Award for “Hometown Foods: Changing View Details
- Web
Advisory Board - Entrepreneurship
involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open... View Details
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
coauthors, Ho Kim of the University of Missouri, St. Louis, and Reo Song of California State University, Long Beach, analyzed 79 print media firms using 10 years of circulation and subscription price data (from publishers’ statements to... View Details
- 06 Aug 2013
- First Look
First Look: August 6
document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and View Details
Keywords: Anna Secino
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
worked to convince homeowners of the value of the new machine over the traditional delivery of ice. After the demand for refrigerators was established, manufacturers concentrated on advertising, on differentiating their product from other makes, and on View Details
Keywords: by Laura Linard
- 01 Feb 1999
- News
Too Much of a Good Thing?
it's supposed to." Bower continues: "Theoretically, when an industry has excess capacity, prices fall and the least efficient producers can't survive." But, Bower adds, that doesn't always happen. "In many countries, for all sorts of... View Details
Keywords: Garry Emmons
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
luxurious airline, rather than a luxurious airport hotel. “I struggle with the idea of an airport hotel as a destination,” Kay said. Team Hilton also targeted hotels—specifically, the existing Tru by Hilton brand, which currently caters... View Details
- 26 Mar 2013
- First Look
First Look: March 26
of employees. We show that employees rely on this information to increase access to credit for borrowers, provide more favorable pricing terms, and reduce the ex-post risk of their lending decisions. These effects remain even when this... View Details
Keywords: Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details
Keywords: Dina Gerdeman
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
"interests," or what each side really cares about. Failure to uncover interests often leads to mistakes in our second dimension, deal design, such as treating potentially more cooperative agreements as pure price deals in which... View Details
Keywords: by Martha Lagace
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
other policies to change relative prices can provide a countervailing force by subsidizing exports. But they increase the costs of imports, hurting both domestic consumption and export-oriented industries with high import content. More... View Details
Keywords: by Christian Ketels
- 06 Nov 2012
- First Look
First Look: November 6
Science (forthcoming) Abstract While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the... View Details
Keywords: Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch acquisition, larger View Details