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- All HBS Web
(550)
- News (228)
- Research (230)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its... View Details
Keywords: Martha Lagace
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
case:http://hbr.org/search/713028-PDF-ENG Lin TV Corp Scharfstein, David, Erik Stafford, and Joel L. HeilprinHarvard Business School Case 213-065 This case considers the valuation of Lin TV, a publicly traded company with 30 View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details
- 18 Nov 2014
- First Look
First Look: November 18
how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details
Keywords: Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 28 Mar 2011
- Research & Ideas
Why Manufacturing Matters
semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
along with solutions that have emerged from our research. Book: http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Authors:Thales S. Teixeira,... View Details
Keywords: Sean Silverthorne
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only... View Details
Keywords: by James Heskett
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
and kids’ homework, or the five minutes before your favorite TV show starts. The researchers confirmed that observation. “There’s an underlying inflexibility here,” Greenstein says. “What we observe suggests that households have fixed... View Details
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
health. On one visit, Tony gently encourages his father, who is getting depressed, to try watching some different TV shows, and Tony says he will come by more often and tell his father he loves him. A few minutes later, Tony's mother... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
had been met, among other labels, each TV included a label with the manufacturer's pay ratio. In one experiment, consumers view products labeled with the salary ratio at the firm that manufactured the product. (Source: Bhavya Mohan)... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
including one centered on the acceptance of high-speed Internet cable access by residents of a middle-class Toronto suburb during the past four years. That community, they say, is typical of many throughout the United States. To date, only 10 percent of the town's... View Details
Keywords: by Peter K. Jacobs
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
really don't want to be bothered. On social media, an ad can involve a lot more play than seen in traditional advertising—in some cases to the point where the consumer isn't sure what, exactly, is being advertised. Comedian Nathan Fielder received publicity for his... View Details
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
unlikely for TV or radio or even the online news because they source so much from the print press. The blogs are a really interesting question. I know there's been some work done in political science looking at whether blogs are creating... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel