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  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 18 Sep 2012
  • First Look

First Look: September 18

Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment relationships when it starts with newcomers expressing their personal identities. In a field experiment carried out in... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

previously untested cheating-as-stress-reduction hypothesis, we predicted a dose-response relationship between cheating and reductions in cortisol and negative affect. Taken together, this research marks the first foray into the... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

University of California law professor Jodi Short, and HBS doctoral student Andrea Hugill examined factors such as whether it was more effective to send the same auditors back to a company or send new auditors with each audit. The answer: Audit teams revisiting the... View Details
Keywords: by Michael Blanding
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Hernando, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez, and Mariano Sigman Abstract—Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development... View Details
Keywords: Sean Silverthorne
  • 01 Oct 1999
  • News

Culture Clash: Exploring Cross Cultural Conflicts in Business

primacy of personal relationships and interpersonal reciprocity has been paramount in China. This poses a problem for those who want to use strictly commercial merit when choosing suppliers and employees and... View Details
Keywords: Judith A. Ross
  • 19 Jul 2016
  • First Look

July 19, 2016

might be appropriate to redesign (“refactor”) a system, to reduce what has been called “architectural debt.” Unfortunately, we lack robust data by which to evaluate the relationship between architectural design choices and system... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

quality," Ton explains, citing a brand of hand cream as one example. Mercadona convinced the supplier to change the jar's lid from convex to flat. This made it possible for store employees to stack the jars more easily and for... View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

complex and multiple contingencies to reflect the factors that caused a particular transaction to be either fast or time-consuming to process. Q: What is the relationship between TDABC and enterprise resource planning? A: We probably... View Details
Keywords: by Sarah Jane Gilbert
  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including... View Details
Keywords: Peter K. Jacobs
  • 17 Mar 2015
  • First Look

First Look: March 17

govern partnering relationships through fixed-price contracts, whereas in others, firms use more flexible time and materials or performance-based contracts. How do these choices affect the costs and benefits that arise from greater levels... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

between prices set by the content provider and by the platforms leads to a non-monotonic relationship between exclusivity and content quality: both high- and low-quality content will multihome and join both platforms, but there will be a... View Details
Keywords: Martha Lagace
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

Harrison, and Tom Martin Abstract—Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

suppliers or final consumers, (2) agglomeration allows for labor market pooling, and (3) agglomeration facilitates intellectual spillovers. We assess the importance of the theories via regressions of coagglomeration indices on these... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Value Judgments: Business Ethics Across Borders

back to the time of Confucius," says Paine, "the primacy of personal relationships and interpersonal reciprocity has been paramount in China. This poses a problem for those who want to use strictly market criteria when choosing... View Details
Keywords: by Judith A. Ross
  • 23 Mar 2010
  • First Look

First Look: March 23

press An abstract is unavailable at this time. Book: http://ceo.usc.edu/book/doing_research_that_is_useful.html Business Network Transformation in Action Authors: Marco Iansiti and Ross Sullivan Publication: In Business Network Transformation: Strategies to Reconfigure... View Details
Keywords: Martha Lagace
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

membership are negatively associated with social network utilization. Importantly, we further surmise and find that, in turn, social network utilization enhances the impact of a research article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52368... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

F. Newman, Raffaella Sadun, and John Van Reenen Abstract—Little is known theoretically, and even less empirically, about the relationship between firm boundaries and the allocation of decision rights within firms. We develop a model in... View Details
Keywords: Dina Gerdeman
  • 28 Feb 2024
  • Blog Post

African American Student Union Spotlight on Entrepreneurship

leveraging my experience of building Nike’s inaugural Global Supplier Diversity program, seeking to expand my impact to help other organizations conduct and sustain meaningful business relationships with the... View Details
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

green technology is a testament to the power of nurturing a strong startup ecosystem. The company's close-knit relationships with suppliers and investors have cultivated a fertile ground for innovation,... View Details