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  • Web

Winners & Success Stories | New Venture Competition

relationship between the business and its customers. @hoc’s Persistent Communications technology creates a continuous Channel of communication between a company and its customers. Birchbox Hayley Barna , MBA 2010 Katia Ververis , MBA 2010... View Details
  • 22 Nov 2016
  • First Look

November 22, 2016

testing this relationship in the field. We analyze a field experiment at the supplier Hugo Boss to determine how the supplier’s inventory service level affects demand from its retailer customers. We find... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 May 2012
  • First Look

First Look: May 1

learning that has received less attention from academics despite popular interest: learning by supplying. Using a detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following... View Details
Keywords: Carmen Nobel
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Hernando, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez, and Mariano Sigman Abstract—Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2004
  • News

Promise & Perils

relationships with bankers, customers, and suppliers necessarily do better? “It was a big surprise to us to find that companies with long-standing relationships don’t... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 01 Dec 2012
  • News

Corruption 101

that underlie corruption everywhere. As an emerging professional he must also carefully weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and the inherent uncertainties of... View Details
Keywords: Crop Production; Agriculture; Credit Intermediation and Related Activities; Finance
  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including... View Details
Keywords: Peter K. Jacobs
  • 05 Nov 2019
  • Blog Post

Environmental Change and Ground-level Impact

What do you do on a day-to-day basis? It varies quite a lot. In general, I’m focused on thinking about how we’ll scale up our production, first to make more prototypes, and eventually to the point where we are a mature company with products coming off the line. I... View Details
  • 01 Apr 1998
  • News

New Releases

capacity, and identify where improvements in quality and productivity will have the highest payoffs. The authors reveal how managers can conduct fact-based negotiations with customers and suppliers - concerning price, product features,... View Details
  • 18 Sep 2012
  • First Look

First Look: September 18

Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment relationships when it starts with newcomers expressing their personal identities. In a field experiment carried out in... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

quality," Ton explains, citing a brand of hand cream as one example. Mercadona convinced the supplier to change the jar's lid from convex to flat. This made it possible for store employees to stack the jars more easily and for... View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

University of California law professor Jodi Short, and HBS doctoral student Andrea Hugill examined factors such as whether it was more effective to send the same auditors back to a company or send new auditors with each audit. The answer: Audit teams revisiting the... View Details
Keywords: by Michael Blanding
  • 19 Jul 2016
  • First Look

July 19, 2016

might be appropriate to redesign (“refactor”) a system, to reduce what has been called “architectural debt.” Unfortunately, we lack robust data by which to evaluate the relationship between architectural design choices and system... View Details
Keywords: Sean Silverthorne
  • 01 Oct 1999
  • News

Culture Clash: Exploring Cross Cultural Conflicts in Business

primacy of personal relationships and interpersonal reciprocity has been paramount in China. This poses a problem for those who want to use strictly commercial merit when choosing suppliers and employees and... View Details
Keywords: Judith A. Ross
  • 17 Mar 2015
  • First Look

First Look: March 17

govern partnering relationships through fixed-price contracts, whereas in others, firms use more flexible time and materials or performance-based contracts. How do these choices affect the costs and benefits that arise from greater levels... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

between prices set by the content provider and by the platforms leads to a non-monotonic relationship between exclusivity and content quality: both high- and low-quality content will multihome and join both platforms, but there will be a... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

press An abstract is unavailable at this time. Book: http://ceo.usc.edu/book/doing_research_that_is_useful.html Business Network Transformation in Action Authors: Marco Iansiti and Ross Sullivan Publication: In Business Network Transformation: Strategies to Reconfigure... View Details
Keywords: Martha Lagace
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

previously untested cheating-as-stress-reduction hypothesis, we predicted a dose-response relationship between cheating and reductions in cortisol and negative affect. Taken together, this research marks the first foray into the... View Details
Keywords: Sean Silverthorne