Publications

Educators

September 1980
Background Note

Organizational Barriers to Department Store Success

By: Walter J. Salmon

Keywords: Organizational Structure; Retail Industry

07 Nov 2012
News

Successful U.S. Presidents Showed Top Qualities

10 Sep 2024
News

“You’re More Than a Success Machine”

06 Jun 2024
News

How About Borrowing Paek’s Success Formula?

10 May 2020
News

The Brilliant Success of Shackleton’s Failure

01 Jun 2012
News

New Venture Winner an Undercover Success

Angela Newnam (MBA 1996) did not set out to be an entrepreneur. But the self-described former “career gal” and mother of three became one by envisioning what she could not find: sexy, comfortable underwear that absorb odor and wick away moisture. The company she... View Details

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

Read Now

February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

Educators

July 2005
Class Lecture

Just Enough: Defining Lifelong Success (FSS)

By: Howard H. Stevenson

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus

When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details

Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry

Educators

29 Sep 2014
News

Strike a power pose for success

27 Aug 2009
News

Taking the responsible route to success

01 Mar 2008
News

Secrets Behind a VC Success Story

Jim Breyer (MBA ’87) never intended to make a career of venture capital. But he turned out to be pretty good at picking winners and helped propel Accel Partners into the ranks of the top VC firms. more Case-Method Godfather Chris Christensen Recognized as a leading... View Details

01 Jun 2008
News

The Secrets to Successful Strategy Execution

Keywords: Gary L. Neilson, Karla L. Martin, Elizabeth Powers

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

Businesses in the Asia-Pacific region today are caught up in a dizzying swirl of economic, cultural, political, technological, and social change. Enormous opportunities await managers who can harness these power currents to drive their businesses forward, but their... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

March 2014
Supplement

Founder-CEO Succession at Wily Technology (B)

By: Noam Wasserman and Yael Braid

June 2008
Article

The Contradictions That Drive Toyota's Success

By: Hirotaka Takeuchi, Emi Osono and Norihiko Shimizu

Keywords: Auto Industry