Publications

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

overnight successes of today's dot-com millionaires make him question his more methodical path to prosperity, Shafir answers, "Not really. They're making millions of dollars be-cause the market is crazy right now, but I'm not sure they're... View Details

Keywords: Deborah Blagg

16 Oct 2017
News

The Most Successful Startups Have Hands-On Founders

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

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Read Now

February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

July 2005
Class Lecture

Just Enough: Defining Lifelong Success (FSS)

By: Howard H. Stevenson

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April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus

When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details

Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry

29 Sep 2014
News

Strike a power pose for success

27 Aug 2009
News

Taking the responsible route to success

01 Mar 2008
News

Secrets Behind a VC Success Story

Jim Breyer (MBA ’87) never intended to make a career of venture capital. But he turned out to be pretty good at picking winners and helped propel Accel Partners into the ranks of the top VC firms. more Case-Method Godfather Chris Christensen Recognized as a leading... View Details

01 Jun 2008
News

The Secrets to Successful Strategy Execution

Keywords: Gary L. Neilson, Karla L. Martin, Elizabeth Powers

15 Nov 2016
News

Uncovering The Secrets of Mittelstand Success

HBS professors Ramon Casadesus‐Masanell, left, and Sunil Gupta, listened to a presentation about the layout of the Siemens Electronikwerk Amberg manufacturing facility during the faculty immersion in Munich. (photo by Willy C. Shih) The remarkable View Details

Oct 08 2019
Testimonial

Adding New Skills to a Successful Career

February 1997
Case

Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring

By: Stuart C. Gilson, Vincent Hemmer, Eric Rahe, David Shorrock and Stephen Voorhis

Following a successful corporate turnaround and, more recently, a leveraged recapitalization, management of a highly profitable, fast--growing outdoor advertising company must consider alternative ways to harvest cash flow from the company without jeopardizing the... View Details

Keywords: Restructuring; Capital; Cash Flow; Profit; Taxation; Private Ownership