Publications

Read Now

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Does branding work for business-to-business marketing? Can individuals create their own brand? Should I... View Details

Keywords: by Staff; Sports; Sports; Sports

08 Jan 2016
Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

Bill Belichick of the New England Patriots is one of the highest-paid coaches in the National Football League; Forbes in 2013 estimated his salary as $7.5 million. His track record helps explain the high compensation: Belichick is the first head coach to enjoy... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

September 2002 (Revised January 2003)
Case

A-Rod: Signing the Best Player in Baseball

By: Randolph B. Cohen

This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details

Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry

21 Aug 2015
News

Tsipras' second chance: Greece to hold elections

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

Union (AASU), Women's Student Association (WSA), Harbus Foundation, Social Enterprise Club Melcolm Ruffin “I DISCOVERED THERE WAS A BUSINESS SIDE TO SPORTS AND A PATH TO A CAREER.” HOME REGION Chicago, IL UNDERGRAD EDUCATION University of... View Details

17 Mar 2021
Working Paper Summaries

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

Keywords: by Patrick J. Ferguson and Karim R. Lakhani

2020
Chapter

Emotions and Emotion Regulation

By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo

This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing... View Details

Keywords: Emotion Regulation; Emotions; Social Psychology

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

April 2024
Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

What do free weights and academic research about patent trolls have in common? If you’re Lauren Cohen, the L.E. Simmons Professor of Business Administration at Harvard Business School, more than you’d think. Professor Cohen, a competitive powerlifter and... View Details

January 2002
Background Note

A Note on Incentives in the NFL

By: Brian J. Hall and Jonathan Lim

This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details

Keywords: Compensation and Benefits; Labor and Management Relations; Conflict and Resolution; Motivation and Incentives; Sports; Sports Industry; United States

27 Feb 2023
Video

The Life Choices and Legacy of Muhammad Ali

01 Mar 2023
News

The Life Choices and Legacy of Muhammad Ali

03 Feb 2017
News

Is greed slowing the NFL's growth?

29 Apr 2014
News

Donald Sterling’s alleged racist remarks threaten Clippers’ bottom line

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale. Schools also build sports programs... View Details

Keywords: by Sean Silverthorne; Sports; Sports; Sports

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Sports Industry; Sports Industry