Publications

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

Union (AASU), Women's Student Association (WSA), Harbus Foundation, Social Enterprise Club Melcolm Ruffin “I DISCOVERED THERE WAS A BUSINESS SIDE TO SPORTS AND A PATH TO A CAREER.” HOME REGION Chicago, IL UNDERGRAD EDUCATION University of... View Details

21 Aug 2015
News

Tsipras' second chance: Greece to hold elections

Powerlifting Professor

What do free weights and academic research about patent trolls have in common? If you’re Lauren Cohen, the L.E. Simmons Professor of Business Administration at Harvard Business School, more than you’d think. Professor Cohen, a competitive powerlifter and... View Details

17 Mar 2021
Working Paper Summaries

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

Keywords: by Patrick J. Ferguson and Karim R. Lakhani

2020
Chapter

Emotions and Emotion Regulation

By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo

This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing... View Details

Keywords: Emotion Regulation; Emotions; Social Psychology

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

January 2002
Background Note

A Note on Incentives in the NFL

By: Brian J. Hall and Jonathan Lim

This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details

Keywords: Compensation and Benefits; Labor and Management Relations; Conflict and Resolution; Motivation and Incentives; Sports; Sports Industry; United States

27 Feb 2023
Video

The Life Choices and Legacy of Muhammad Ali

April 2024
Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale. Schools also build sports programs... View Details

Keywords: by Sean Silverthorne; Sports; Sports; Sports

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Sports Industry; Sports Industry

01 Mar 2023
News

The Life Choices and Legacy of Muhammad Ali

03 Feb 2017
News

Is greed slowing the NFL's growth?

29 Apr 2014
News

Donald Sterling’s alleged racist remarks threaten Clippers’ bottom line

October 2024
Teaching Plan

Teamworks: Tackling a Forecasting Fumble

By: Lou Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Sports Industry; United States; North Carolina

November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry