Sponsored Search Advertising - Publications - Faculty & Research

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

stores and enjoyed telling stories of their sales. Advertising was a popular career with a certain amount of glamour in the 1950s and 1960s. I, too, liked the thought of developing ideas that would motivate consumers. As an undergrad at... View Details

01 Oct 2001
News

Lunch with Jack: Student Dines with GE's Welch

sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details

Keywords: Architectural, Engineering, and Related Services; Professional Services

28 Oct 2014
First Look

First Look: October 28

shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing... View Details

Keywords: Carmen Nobel

14 May 2013
First Look

First Look: May 14

click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search... View Details

Keywords: Sean Silverthorne

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details

Keywords: Martha Lagace

26 Jun 2025
Blog Post

Partner with a Student Club

companies in key markets) These events give you opportunities to meet students in more informal, interactive settings while showcasing your organization’s culture and values. How to Get Started 1. Identify Relevant Clubs Start by visiting the HBS Student Club List. Use... View Details

01 Jun 2005
News

South Asian Women at Work

Conference on India and Its Neighbors, a student-organized gathering held on the HBS campus in February and sponsored by the HBS South Asian Business Association. Shahla Aly, now a general manager at Microsoft, came to North America in... View Details

Keywords: sari; dress code; corporate attire; women

01 Dec 2015
News

Snapping Up Voters

Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four... View Details

Keywords: Sasha Issenberg

22 Feb 2018
Blog Post

Five Steps to Jump Start Your MBA Recruiting at HBS

functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus by View Details

Keywords: All Industries

Profile

Rachel Honeth

glamorous than reporting on it." A return to school to study marketing and advertising led to a summer internship with a start-up, Rise Interactive, that Rachel loved. In her senior year, Google View Details

Profile

Oliver Bladek

can be successful in influencing and leading others using speech. I'm much more confident, poised, and I now feel like a true professional. How has your HBS experience shaped your career path? As a sponsored student, I have an obligation... View Details

Keywords: Entrepreneurship; Consulting

06 Dec 2021
News

What's the Word?

search engine Baidu. Instead of striving and sweating for a good job, a home, and a family, it suggested a minimalist lifestyle of tang ping (“lying flat”). Although the post was later deleted by Communist Party officials, lying flat has... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

05 Jul 2011
News

Driving Innovation

entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details

Keywords: News, Library, Internet, and Other Services; Information

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of... View Details

Keywords: Re: Multiple Faculty; Telecommunications

Fast Answer

India - Industry specific research

style="color:blue; text-decoration:underline">Manufacturers Association for Information Technology Association for the Indian IT, Communications Technology and electronics hardware manufacturing industries, the site includes industry statistics and a directory of... View Details

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details

Web

Bibliography | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

11 Oct 2016
First Look

October 11, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly... View Details