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- Faculty Publications (128)
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- All HBS Web (401)
- Faculty Publications (128)
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
differentiate products in the marketplace," says Peter Rawlinson, director of product management for contract-management software company I-many in Edison, N.J. Increased product differentiation has also "increased the... View Details
Keywords: by David Stauffer
- 18 Apr 2000
- Research & Ideas
Learning in Action
employs: Bean typically structures these around an outdoor activity such as hiking or cross-country skiing. For example, when sales of the once best-selling Crest Hiker began to decline, L.L. Bean assembled groups of testers, product... View Details
Keywords: by David A. Garvin
- 25 Jun 2013
- First Look
First Look: June 25
Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of technical systems and demonstrate its application to a sample of... View Details
Keywords: Anna Secino
- 05 Sep 2019
- Sharpening Your Skills
Making the Right Technical Hire
they do not have a good hiring strategy. For decades, there have been books and articles about building engineering teams. The infamous book The Mythical Man Month by Fred Brooks should be on every software engineer and tech startup... View Details
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- 22 Feb 2022
- News
New Urban Order
greatest risk from the disastrous effects of sea-level rise. Yet cities also have the ability to act without waiting for state and federal action, adds Raphael Carty (MBA 1983), former CEO of Callida Energy, a software startup focused on... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- Web
Charts & Statistics - Leadership
less than a day for the war effort Atomic bomb ENIAC computer Penicillin used extensively to treat soldiers' infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
employed in a pilot test with the General Services Administration (GSA). Harvard Business School’s Francesca Gino. “Most of my research projects are motivated by puzzles or strange patterns of behavior I see in the real world,” she says. Vendors who make View Details
- Web
Harvard Business School
spans more than thirty years. Upon earning an MBA from HBS, Simons joined CBS New York, where he held several managerial positions. He concluded his 13-year run with the network as vice president of Sales and Marketing for the CBS... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
- Web
2024 Reunion Presentations - Alumni
a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
- Person Page
Press / Media
By: Karim R. Lakhani
Can America Invent Its Way Back?
BusinessWeek, by Michael Mandel, 12 Sept. 2008
Today, researchers are focusing on ways to make those... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
focused on selling software to engineers and designers and might not be as committed to selling hardware, which cost less and offered a lower commission. Selling on Amazon was the easiest option of all, but meant sacrificing 12 to 18... View Details
- November 2021
- Teaching Note
Seeding and Selling Asana
By: Jeffrey F. Rayport, Tom Quinn, Amram Migdal and Susie Ma
This teaching note accompanies case no. 821-054, “Seeding and Selling Asana.” View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
company. “There’s a large, addressable market for sales engagement software that modernizes the workflow of customer-facing reps,” she says. “And with intelligent data in our solution, you have the potential... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
may have incentive to use competitors' software in their dashboards, provided they have asymmetric profit strategies (car sales vs. value-added services). "Firms' business models today are increasingly... View Details
Thomas M. Siebel
Siebel founded his firm in 1993 as a provider of sales force automation systems. Though his firm quickly became a major player in sales force automation, Siebel Systems achieved tremendous growth when its... View Details
Keywords: Computers & Electronics
- 04 Sep 2019
- News
Case Study: Up in the Air
of prequalified engineers on demand, “in the same way that you would hail an Uber ride,” Berendt says. Software houses across Europe will be able to grow their sales pipeline, access new markets, and create... View Details
- 06 Sep 2018
- Blog Post
How to Thrive in an Unstructured Environment
global corporate sales strategy. Throughout this experience, I worked on everything from “blue sky” brainstorming sessions and developing strategies, to attending conferences, implementing new software... View Details
Keywords: Entrepreneurship
- 01 Jun 2019
- News
Case Study: Mind the Gap
that you would hail an Uber ride,” Berendt says. Software houses across Europe meanwhile will be able to grow their sales pipeline, access new markets, and create economic opportunities locally. The... View Details