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  • All HBS Web  (2,362)
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  • September 22, 2023
  • Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy
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Bussgang, Jeffrey J., and Oliver Jay. "How Software Companies Can Avoid the Trap of Product-Led Growth." Harvard Business Review (website) (September 22, 2023).
  • June 1992
  • Teaching Note

MSA: The Software Company--Planning the AMAPs Product Line, Teaching Note

By: Robert J. Dolan
Teaching Note for (9-590-069). View Details
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Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line, Teaching Note." Harvard Business School Teaching Note 592-102, June 1992.
  • 2012
  • Chapter

The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort

By: Kevin J. Boudreau and Karim R. Lakhani
Software development occurs in a patchwork or "confederacy" of different types of institutions (universities, small start-ups, multinational enterprises, government agencies, etc.) utilizing varied work approaches. Here we speculate on one possible explanation for this... View Details
Keywords: Innovation and Invention; Applications and Software; Product Development; Organizations; Employees; Behavior; Competition; Cooperation; Creativity; Information Technology Industry
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Boudreau, Kevin J., and Karim R. Lakhani. "The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern, 483–502. University of Chicago Press, 2012.
  • August 2008 (Revised May 2009)
  • Background Note

Note on Comparative Treatment of Business Method and Software Patents in the United States and European Union

By: Robert C. Pozen and Felicia Ellsworth
This note analyses and compares the legal definitions and practical applications of Business Method and Software Patents in the United States and European Union. View Details
Keywords: Applications and Software; Patents; Business Processes; United States; European Union
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Pozen, Robert C., and Felicia Ellsworth. "Note on Comparative Treatment of Business Method and Software Patents in the United States and European Union." Harvard Business School Background Note 309-023, August 2008. (Revised May 2009.)
  • December 2006 (Revised January 2007)
  • Case

Infosys in India: Building a Software Giant in a Corrupt Environment

By: Rawi E. Abdelal, Rafael M. Di Tella and Prabakar (PK) Kothandaraman
Shortly after Infosys was founded in 1981, its managers faced a major turning point when they made a decision to operate without giving in to the petty corruption rife in the Indian economy. Within just a few years, that decision had truly defined the company. Over the... View Details
Keywords: History; Management Style; Moral Sensibility; Policy; Business and Government Relations; Decisions; Business Growth and Maturation; Situation or Environment; Crime and Corruption; Business Strategy; Information Technology Industry; Computer Industry; India
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Abdelal, Rawi E., Rafael M. Di Tella, and Prabakar (PK) Kothandaraman. "Infosys in India: Building a Software Giant in a Corrupt Environment." Harvard Business School Case 707-030, December 2006. (Revised January 2007.)
  • 05 Jul 2006
  • Working Paper Summaries

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

Keywords: by Alan D. MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Web Services
  • May 1986
  • Case

E.I. du Pont de Nemours & Co.: Titanium Dioxide, Software Case

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Mullins, David W., Jr. "E.I. du Pont de Nemours & Co.: Titanium Dioxide, Software Case." Harvard Business School Case 286-093, May 1986.
  • 2007
  • Working Paper

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details

Keywords: Product Design; Adaptation; Software; Information Technology Industry
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MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry." Harvard Business School Working Paper, No. 08-038, December 2007.
  • November 2019
  • Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
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Greenstein, Shane, and Nicole Tempest Keller. "DeepMap: Charting the Road Ahead for Autonomous Vehicles." Harvard Business School Case 620-047, November 2019.
  • May 2003
  • Article

Managing the Sources of Uncertainty: Matching Process and Context in Software Development

By: Alan MacCormack and Roberto Verganti
Keywords: Management; Risk and Uncertainty; Applications and Software; Research and Development; Technology Industry
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MacCormack, Alan, and Roberto Verganti. "Managing the Sources of Uncertainty: Matching Process and Context in Software Development." Journal of Product Innovation Management 20 (May 2003): 217–232.
  • 2001
  • Working Paper

Enterprise-Level Packaged Software Adaptation: An Empirical Study of Firm-Initiated and Vendor-Initiated Strategies

By: Mark J. Cotteleer and Frances X. Frei
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Cotteleer, Mark J., and Frances X. Frei. "Enterprise-Level Packaged Software Adaptation: An Empirical Study of Firm-Initiated and Vendor-Initiated Strategies." Harvard Business School Working Paper, No. 02-049, July 2001.
  • March 1998
  • Article

Computer Software Accounting Review: Closing the Loop but not Eliminating the Problem

By: David F. Hawkins
Keywords: Applications and Software; Accounting
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Hawkins, David F. "Computer Software Accounting Review: Closing the Loop but not Eliminating the Problem." Accounting Bulletin, no. 64 (March 1998).
  • January 1991
  • Article

A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects

By: R. Banker, S. Datar and C. Kemerer
Keywords: Measurement and Metrics; Applications and Software; Projects
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Banker, R., S. Datar, and C. Kemerer. "A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects." Management Science 37, no. 1 (January 1991): 1–18.
  • July 2003
  • Article

Community, Joining, and Specialization in Open Source Software Innovation: A Case Study

By: Georg von Krogh, Sebastian Spaeth and Karim R. Lakhani
Keywords: Civil Society or Community; Applications and Software; Information; Information Technology Industry
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von Krogh, Georg, Sebastian Spaeth, and Karim R. Lakhani. "Community, Joining, and Specialization in Open Source Software Innovation: A Case Study." Research Policy 32, no. 7 (July 2003): 1217–1241.
  • January 2009 (Revised February 2009)
  • Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen
Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details
Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry
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Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market." Harvard Business School Case 809-099, January 2009. (Revised February 2009.)
  • 2009
  • Working Paper

Principles that Matter: Sustaining Software Innovation from the Client to the Web

By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
  • September 2, 2021
  • Article

The Digital Economy Runs on Open Source. Here's How to Protect It.

By: Hila Lifshitz-Assaf and Frank Nagle
Free and open source software (FOSS) is essential to much of the tech we use every day—from cars to phones to planes to the cloud. While traditionally, it was developed by an army of volunteer developers and given away for free, companies are increasingly taking a more... View Details
Keywords: Free And Open-source Software; FOSS; Open Source Distribution; Applications and Software; Collaborative Innovation and Invention; Organizations; Policy; Cybersecurity
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Lifshitz-Assaf, Hila, and Frank Nagle. "The Digital Economy Runs on Open Source. Here's How to Protect It." Harvard Business Review Digital Articles (September 2, 2021).
  • 2021
  • Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details
Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents
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Sturtevant, Daniel J., Carliss Baldwin, Alan MacCormack, Sunny Ahn, and Sean Gilliland. "Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2." Cambridge, MA, September 2021.
  • April 1999
  • Article

Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy

By: M. A. Cusumano and D. B. Yoffie
Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry
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Cusumano, M. A., and D. B. Yoffie. "Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy." Jōhō shori [Journal of the Information Processing Society of Japan] 40, no. 4 (April 1999): 418–423.
  • 2003
  • Other Unpublished Work

Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers

By: Alan MacCormack
Keywords: Digital Platforms; Cost; Ownership
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MacCormack, Alan. "Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers." AEI-Brookings Joint Center for Regulatory Studies Related Publication, April 2003.
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