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  • All HBS Web  (11,254)
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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

five years, or 18.5 percent of the total by then. “All brands, big and small, are firmly in social media today,” says Jill J. Avery, senior lecturer at Harvard Business School.... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • January 2004 (Revised April 2005)
  • Background Note

Personal Values and Professional Responsibilities

By: Joseph L. Badaracco Jr.
Describes some of the classic conflicts managers face in trying to live and work by their personal values and uses Hirschman's "exit, loyalty, and voice" framework to suggest ways for resolving these conflicts. View Details
Keywords: Values and Beliefs; Personal Development and Career; Conflict of Interests; Conflict and Resolution
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Badaracco, Joseph L., Jr. "Personal Values and Professional Responsibilities." Harvard Business School Background Note 304-070, January 2004. (Revised April 2005.)
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

business leaders. Those who had until then been willing to either support Trump or at least mute their criticisms clearly felt that his responses to the protests and violence made that stance no longer... View Details
Keywords: by Gautam Mukunda
  • Spring 2011
  • Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan
We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details
Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation
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Minor, Dylan B., and John Morgan. "CSR as Reputation Insurance: Primum Non Nocere." California Management Review 53, no. 3 (Spring 2011): 40–59.
  • 23 Sep 2008
  • Other Presentation

Strategy for Social Enterprises

By: Michael E. Porter
Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details
Keywords: Strategy; Society; United States
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Porter, Michael E. "Strategy for Social Enterprises." Harvard Business School Club of New York Social Enterprise Summit, New York City, NY, September 23, 2008.
  • October 2011
  • Article

Under Threat: Responses to and the Consequences of Threats to Individuals' Identities

I review and reconceptualize identity threat, defining it as an experience appraised as indicating potential harm to the value, meanings, or enactment of an identity. I also develop a theoretical model and propositions that generate insights into how individuals... View Details
Keywords: Identity; Value; Theory; Organizations; Research
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Petriglieri, Jennifer L. "Under Threat: Responses to and the Consequences of Threats to Individuals' Identities." Academy of Management Review 36, no. 4 (October 2011).
  • May 2015
  • Teaching Note

Walmart: Segmenting Social Impact

By: Michael E. Porter, Mark R. Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details
Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving
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Porter, Michael E., Mark R. Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Teaching Note 715-436, May 2015.
  • March 2013
  • Article

Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression

By: Daniel M. Cable, Francesca Gino and Brad Staats
Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction
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Cable, Daniel M., Francesca Gino, and Brad Staats. "Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression." Administrative Science Quarterly 58, no. 1 (March 2013): 1–36.
  • Research Summary

Overview

Matthew's research examines how entrepreneurial organizations and their managers create social and institutional change. His latest project focuses on hybrid organizations that combine aspects of non-profits and companies to create innovative organizational forms. In... View Details
Keywords: Organization Theory; Hybrid Organizations; Entrepreneurship; Social Entrepreneurship; Corporate Social Responsibility; Innovation
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

numbers, many of those responsible for social engagement online reached out to key decision makers in the company to try to obtain an ever-larger budget for such efforts.... View Details
  • January 2022
  • Article

Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings

By: Dane Christensen, George Serafeim and Anywhere Sikochi
Despite the rising use of environmental, social, and governance (ESG) ratings, there is substantial disagreement across rating agencies regarding what rating to give to individual firms. As what drives this disagreement is unclear, we examine whether a firm’s ESG... View Details
Keywords: ESG Ratings; Rating Agency Disagreement; ESG Disclosure; Corporate Social Responsibility; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Corporate Disclosure
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Christensen, Dane, George Serafeim, and Anywhere Sikochi. "Why Is Corporate Virtue in the Eye of the Beholder? The Case of ESG Ratings." Accounting Review 97, no. 1 (January 2022): 147–175.
  • Teaching Interest

Managing Social Enterprise (MSE)

This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details
  • 2018
  • Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana
While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details
Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture
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Battilana, Julie. "Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing." M@n@gement 21, no. 4 (2018): 1278–1305.
  • September 2012 (Revised September 2014)
  • Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil
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Musacchio, Aldo, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott, and Jill Avery. "Doing Business in Brazil." Harvard Business School Case 713-426, September 2012. (Revised September 2014.)
  • June 1994 (Revised December 1997)
  • Case

Safeway, Inc.'s Leveraged Buyout (C): Media Response

Focuses exclusively on the controversy by presenting the media responses to the LBO and its aftermath, including full text of Faludi's interview with Safeway CEO Peter Magowan, and her subsequent Journal article. View Details
Keywords: Leveraged Buyouts; Media; Retail Industry; United States
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Wruck, Karen, and Steve-Anna Stephens. "Safeway, Inc.'s Leveraged Buyout (C): Media Response." Harvard Business School Case 294-141, June 1994. (Revised December 1997.)
  • Article

Toward a Corporate Culture of Health: Results of a National Survey

By: Michael Anne Kyle, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman and Sara J. Singer
Context: The private sector has a large potential role in advancing health and well-being, but attention to corporate practices around health tends to focus on a narrow range of issues and on large businesses. Systematically describing private sector engagement in... View Details
Keywords: Corporate Health; Social Determinants Of Health; Health Policy; Public Health; Organizations; Health; Policy; Surveys
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Kyle, Michael Anne, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman, and Sara J. Singer. "Toward a Corporate Culture of Health: Results of a National Survey." Milbank Quarterly 97, no. 4 (December 2019): 954–977.
  • July 2025
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
  • September 1998
  • Article

The Social Psychology of Family Shareholder Dynamics

By: J. A. Davis and Rita M. Herrara
Keywords: Social Psychology; Business and Shareholder Relations
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Davis, J. A., and Rita M. Herrara. "The Social Psychology of Family Shareholder Dynamics." Family Business Review (September 1998).
  • April 2005
  • Article

Partisan Social Happiness

By: Rafael Di Tella and Robert MacCulloch
We use a new approach to study questions in political economy that relies on data on the subjective well-being of a large sample of people living in the OECD over the period 1975-1992. Controlling for the personal characteristics of the respondents, year and country... View Details
Keywords: Political Partisanship; Political Economy; Society; Happiness
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Di Tella, Rafael, and Robert MacCulloch. "Partisan Social Happiness." Review of Economic Studies 72, no. 2 (April 2005): 367–93.
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