Publications
Publications
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- All HBS Web
(723)
- Faculty Publications (281)
- Article
Temporal View of the Costs and Benefits of Self-Deception
By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely
Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details
- Article
Values, Purpose, Meaning, and Expectations: Why Culture and Context Matter
The "rational person" standard, based on assumptions of economic self-interest, has long prevailed in legal reasoning. But understanding of decision making, behavioral choices, and possibilities for action must be enlarged to include a variety of factors that give... View Details
- November 2010
- Article
People Often Trust Eloquence More Than Honesty
By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
- 2010
- Working Paper
Regulating for Legitimacy: Consumer Credit Access in France and America
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
- October 2010
- Article
Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution
By: Deepak Malhotra and Jeremy Ginges
The paper extends research on fixed-pie perceptions by suggesting that disputants may prefer proposals that are perceived to be equally attractive to both parties (i.e., balanced) rather than one-sided, because balanced agreements are seen as more likely to be... View Details
- September 2010 (Revised April 2012)
- Case
Better World Books
By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
- 9 Aug 2010
- Conference Presentation
Being There: Firsthand Experience and Perceived Reflected Knowledge in Engendering Trust in Global Collaboration
By: Tsedal Neeley and Mark Mortensen
- Article
The Impact of Corporate Social Responsibility on Investment Recommendations
By: Ioannis Ioannou and George Serafeim
Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable recommendations in recent years... View Details
- July 2010
- Article
Workplace Peers and Entrepreneurship
By: Ramana Nanda and Jesper B. Sorensen
We examine whether the likelihood of entrepreneurial activity is related to the prior career experiences of an individual's co-workers, using a unique matched employer-employee panel dataset. We argue that coworkers can increase the likelihood that an individual will... View Details
- 2010
- Article
The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are
By: A. E. Tenbrunsel, K. Diekmann, K A. Wade-Benzoni and Max Bazerman
This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
- 2010
- Working Paper
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
- February 2010
- Article
Conflict of Interest and the Intrusion of Bias
By: Don A. Moore, Lloyd Tanlu and Max Bazerman
This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
- 2010
- Chapter
Women and Leadership: Defining the Challenges
By: Robin J. Ely and Deborah L. Rhode
We use the experience of Carly Fiorina as an introduction to the continued challenges faced by women in top leadership roles. Although Fiorina, on becoming CEO of Hewlett Packard in 1999, asserted that "there is not a glass ceiling," her memoir eight years later... View Details
- October 2009
- Article
A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future
By: Chia-Jung Tsay and Max Bazerman
Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
- August 2009
- Article
The Reality and Myth of Sacred Issues in Negotiations
By: A. E. Tenbrunsel, K A. Wade-Benzoni, V. H. Medvec, L. Thompson and M. H. Bazerman
This paper investigates the role of sacred issues in a dyadic negotiation set in an environmental context. As predicted, when negotiators focus on sacred issues, this negatively impacts the negotiation, producing more impasses, lower joint outcomes, and more negative... View Details
- 2008
- Working Paper
Cultural Notes on Chinese Negotiating Behavior
By: James K. Sebenius and Cheng (Jason) Qian
Western businesses negotiating with Chinese firms face many challenges, from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining and drafting agreements to securing their implementation. Chinese... View Details
- 2008
- Working Paper
Etiquette and Process Puzzles of Negotiating Business in China: A Questionnaire
By: James K. Sebenius and Cheng (Jason) Qian
Cultural differences can affect negotiations in many ways, from influencing the basic motivations and perceptions of the players to guiding the surface aspects, such as etiquette, protocol, and process, of business interactions. Navigating the challenges of these... View Details
- 2008
- Working Paper
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details