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  • All HBS Web  (1,563)
    • People  (10)
    • News  (366)
    • Research  (854)
    • Events  (6)
    • Multimedia  (15)
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  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2014
  • News

Net Gains

incredible," he says. He points to China as a prime example of the league's international potential realized. Thanks to a decades-long campaign, the country is now the NBA's largest international market, with more than 100 employees, wide TV distribution on state... View Details
Keywords: Dan Morrell
  • 27 Jan 2023
  • News

Turning Up the Volume

small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding... View Details
Keywords: Maureen Harmon
  • 01 Oct 2002
  • News

Thinking Outside the Centerfold

Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
  • 01 Oct 1996
  • News

Working Behind the Scenes — Alan F. Horn (MBA 1971)

became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details
Keywords: Thomas Frick
  • 01 Jun 2014
  • News

Clubs Hopping

applications and in what people are asking us to work on. I think funders are also paring down their portfolios. Funding can be tougher to get, so people are turning to less traditional models, like crowdsourcing or social View Details
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Princeton University Press) The secret of successful social View Details
  • 01 Mar 2013
  • News

Making Change

representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy... View Details
Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance
  • 01 Dec 2017
  • News

2017 in Finance: Helping Consumers Improve Their Financial Life

done on mobile devices, and social media services like WeChat are leading the way. The big question is, how are the banks going to respond? In China, where banks are less regulated, they are starting to... View Details
Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

extremes. Wineries of the Sierra Foothills: Risk-Takers & Rule-Breakers by Barbara Keck (MBA 1976) (Range of Light Media Group) The Sierra foothills are the largest wine region in America, covering ten California counties that are best... View Details
  • 01 Jun 2007
  • News

Faculty Books

in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 31 Oct 2018
  • News

Pitching In for Female Leaders

yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social View Details
  • 01 Sep 2018
  • News

Turning Point: Power Outlet

provides information and support to moms and sons and promotes positive images of black males. MOBB United for Social Change aims to influence policy at the local, state, and federal levels to impact how black boys and men are treated and... View Details
  • 22 Jan 2018
  • News

The First Five Years: ‘30 Under 30’ Edition

retail onto the social media platform.” Gaglani: “We are on a mission to educate the world’s health professionals. There are clinician shortages across the professions and globe, from primary care physicians... View Details
Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance
  • 01 Sep 2024
  • News

3-Minute Briefing: Kruti Patel Goyal (MBA 2004)

My parents were in the hospitality business. They owned a motel, so we grew up working at the business as well as living at the business. I remember vividly some moments of really intense stress. And it was because my parents took a lot of risk to build the business.... View Details
Keywords: Sarah Wyman
  • 01 Sep 2012
  • News

HBS Is Committed to Increasing Alumni Engagement

are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like... View Details
Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services
  • 01 Dec 2016
  • News

Research Brief: So Many Sites, So Little Time

and news to social media and video. That stability becomes easier to understand if you take into account that internet use inside most homes is an activity that takes place in little moments of free time... View Details
  • 01 Dec 2020
  • News

Up Your Time Affluence

here, Whillans offers straightforward strategies for gaining control over that most precious asset of all. Beware of time confetti. Our near-constant connection to technology leads to social media and email... View Details
  • 01 Dec 2009
  • News

Seven Honored with Alumni Achievement Award

family, your friends, and your health. What devices do you use? I’m a nerd. I use everything you can think of: BlackBerry, Kindle, computer. What role do social media play in your life? None. View complete... View Details
Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Finance; Beverage and Tobacco Product Manufacturing; Manufacturing; General Merchandise Stores; Retail Trade
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