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Show Results For
- All HBS Web
(4,432)
- People (8)
- News (714)
- Research (2,917)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,767)
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- 01 Mar 2011
- News
Noted & Quoted
with stories of humble beginnings and noble struggles against overpowering adversaries, providing underdog narratives for consumers.” — HBS assistant professor Anat Keinan describing the market power of “challenger brands.” (Financial... View Details
- 01 Dec 1997
- News
Growing Together
Since its official launch four years ago, the School's Initiative on Social Enterprise has flourished, providing ever-greater support and know-how for HBS students, alumni, and nonprofit leaders who are keen on bringing their expertise to... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Mar 2016
- News
Case Study: Paper Chase
customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details
- 01 Mar 2012
- News
How to Close the Health Gap
hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's research... View Details
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of brand View Details
- 01 Oct 1999
- News
HBS Clubs Help Nonprofits Succeed
Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an opportunity to try their hand at... View Details
- 01 Jun 2002
- News
Late Start, Dramatic Finish
first-year MBAs overcame significant obstacles to win the twelfth annual Babcock Marketing Case Competition, held in January at Wake Forest University in Winston-Salem, North Carolina. Due to weather delays, the students' flight didn't... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service.... View Details
Keywords: Marguerite Rigoglioso
- 01 Sep 2008
- News
Where Are They Now?
that there might just be too many activities available and too much to do, thus decreasing the serendipity of chance social encounters among residents as they crisscross the community’s lush green grounds. Even so, Marshall, a View Details
- 25 Jun 2018
- News
Incubating Ideas for the ‘Water Economy’
Australia, Singapore, Israel––that have faced water crises and water needs at a more acute level sooner than some areas of America. “There was previously no easy path to market for innovation in the water industry. It was very hard to... View Details
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details
- 01 Mar 2014
- News
Research Brief: Better to Be Safe with a Sorry
Brooks, an assistant professor in the Negotiation, Organizations & Markets Unit. In a recent paper, Brooks offers a counter to that prevailing wisdom, detailing four study situations where an apology for things out of anyone's... View Details
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the opportunity we have to grow... View Details
Keywords: Dan Morrell
- 01 Mar 2013
- News
A Mission in Motion
Since its beginnings 20 years ago, the HBS Social Enterprise Initiative has been a focal point for applying innovative business practices to drive sustainable, high-impact social change. Conceived by John... View Details
Keywords: summary
- 01 Sep 2010
- News
Faculty Research Online
The Hard Work of Measuring Social Impact Donors are placing nonprofits on the hot seat to measure social performance. Problem is, there is little agreement on what those metrics should be. Associate... View Details
- 28 May 2019
- News
Cure All
How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
coteaches the required MBA ten-session Social Enterprise course, has studied consumer patterns and attitudes regarding purchasing groceries in the inner city. As a doctoral student in marketing at the... View Details
- 01 Mar 2008
- News
Reimagining China and India
of China and India, not just financial markets and industry structure? Entrepreneurship in India and China is not just about taking companies public. It is also about finding ways around all manner of constraints, many of which originate... View Details
- 27 Jan 2011
- News
The Joys of Cooking
THE JOYS OF COOKING: Bibi Kasrai (MBA '96) has hit an entrepreneurial sweet spot as the Harvard Cookie Girl. After years in high-tech marketing and non-profit fundraising, Bibi Kasrai (MBA ’96) found a way to blend her talent for business... View Details