Publications

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details

Myra M. Hart

Myra Hart's research focus is high potential entrepreneurship. She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

Keywords: consumer products; e-commerce industry; education industry; real estate; retailing

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

Union (AASU), Women's Student Association (WSA), Harbus Foundation, Social Enterprise Club Melcolm Ruffin “I DISCOVERED THERE WAS A BUSINESS SIDE TO SPORTS AND A PATH TO A CAREER.” HOME REGION Chicago, IL... View Details

26 Oct 2017
HBS Seminar

Nicholas Bloom, Stanford University

Emily R. McComb

Emily McComb is a Senior Lecturer in the Finance Unit at HBS, teaching "Finance 2" in the required curriculum of the MBA program, as well as a co-leader of the HBS Impact Investment Fund in the elective curriculum. Prior to joining the HBS faculty in 2017, Emily was... View Details

Keywords: financial services; health care

27 Sep 2006
Research & Ideas

Report From Egypt: Studying Global Influences

and how they influence the standards of the countries in which they operate as they seek global consistency. We are following a small number of companies with excellent reputations to locations both similar... View Details

Keywords: by Sean Silverthorne

September 2007
Case

Still Leading (B3): Gerry House—Impact of a Different Scale

By: Rosabeth Moss Kanter and Lance P. Pierce

Describes how Gerry House made the transition from head of a large school district to leader of a small nonprofit. View Details

Keywords: Transition; Teaching; Secondary Education; Leading Change; Nonprofit Organizations; Transformation; Personal Development and Career; Education Industry

David Ager is a Senior Lecturer in Executive Education. He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders. The companies hail from diverse sectors including... View Details

Capitalism at Risk

The spread of capitalism worldwide has made people wealthier than ever before and raised living standards to new heights. But capitalism’s future is far from assured. The global financial meltdown of 2008 came within a hair’s breadth of triggering another Great... View Details

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very... View Details

Keywords: by Martha Lagace

March 2012
Article

Enriching the Ecosystem

By: Rosabeth Moss Kanter

To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended... View Details

Keywords: Innovation and Invention; Organizations; Research and Development; Social and Collaborative Networks; Growth and Development Strategy; United States

26 Jul 2022
Blog Post

Driving Change in Education-to-Employment

small role in building a new system of supportive pathways to good jobs. I chose Year Up because I wanted to learn from an organization with a demonstrated history of success that is now developing and... View Details

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

complex and multiple contingencies to reflect the factors that caused a particular transaction to be either fast or time-consuming to process. Q: What is the relationship between TDABC and View Details

Keywords: by Sarah Jane Gilbert

28 Aug 2007
First Look

First Look: August 28, 2007

does not seem to explain the higher level of firm diversification. However, we find that Chinese state-owned enterprises diversify their operations more aggressively than other Chinese firms. Research limitations/implications—Ownership... View Details

Keywords: Martha Lagace

April 2020
Case

The Board's Role in Refocusing Bahrain Development Bank

By: Paul M. Healy and Alpana Thapar

In March 2016, Bahrain Development Bank’s (BDB) existing board term came to an end and Khalid Al Rumaihi was appointed the new chairman. Determining a need for change, he immediately overhauled the board and replaced BDB’s long-standing CEO. The new board quickly... View Details

Keywords: Board Of Directors; Governing and Advisory Boards; Organizational Change and Adaptation; Change Management; Banking Industry; Bahrain

15 Jan 2016
Working Paper Summaries

Incentives for Prosocial Behavior: The Role of Reputations

Keywords: by Christine L. Exley

August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry