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  • All HBS Web  (3,542)
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    • News  (583)
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  • 2019
  • Article

Sustaining Open Innovation Through a 'Center of Excellence'

By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani
This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons... View Details
Keywords: Crowdsourcing; Culture Change; Open Innovation; Center Of Excellence; Collaborative Innovation and Invention; Organizational Culture; Change Management
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Richard, Elizabeth E., Jeffrey R. Davis, Jin Hyun Paik, and Karim R. Lakhani. "Sustaining Open Innovation Through a 'Center of Excellence'." Strategy & Leadership 47, no. 3 (2019): 19–26.
  • January–February 2020
  • Article

Consumer Reactions to Drip Pricing

By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
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Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
  • January 2017 (Revised November 2018)
  • Case

Vox Capital: Pioneering Impact Investing in Brazil

By: Julie Battilana, Marissa Kimsey, Falko Paetzold and Priscilla Zogbi
Vox Capital was the first certified impact investing fund in Brazil. Founded in 2009, it provides early-stage capital for companies offering innovative and scalable solutions to enhance the lives of low-income Brazilians, while aiming to simultaneously generate... View Details
Keywords: Impact Investing; Social Performance Measurement; Social Entrepreneurship; Investment Funds; Social Enterprise; Brazil
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Battilana, Julie, Marissa Kimsey, Falko Paetzold, and Priscilla Zogbi. "Vox Capital: Pioneering Impact Investing in Brazil." Harvard Business School Case 417-051, January 2017. (Revised November 2018.)
  • May 1997
  • Case

Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor"

By: Thomas J. Kosnik and Natalie Zakarian
Andrea Silbert is founder of the Center for Women & Enterprise, a nonprofit with a mission to empower women to become economically self-sufficient and prosperous through entrepreneurship. She must select a new senior sales executive, decide how to share... View Details
Keywords: Decisions; Selection and Staffing; Entrepreneurship
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Kosnik, Thomas J., and Natalie Zakarian. Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor". Harvard Business School Case 597-077, May 1997.
  • April 1999 (Revised August 2000)
  • Case

Compaq Computer: Focus Groups

By: David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details
Keywords: Selection and Staffing; Management Analysis, Tools, and Techniques; Product Design; Outcome or Result; Corporate Strategy; Computer Industry
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Bell, David E., and Ann Leamon. "Compaq Computer: Focus Groups." Harvard Business School Case 599-092, April 1999. (Revised August 2000.)
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational Excellence in Retailing (COER)... View Details
Keywords: by Carmen Nobel; Health
  • October 1991
  • Background Note

Market Research

By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Keywords: Research; Markets
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Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
  • November 2009 (Revised August 2011)
  • Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
  • March 2025 (Revised May 2025)
  • Case

Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders

By: Suraj Srinivasan
On May 1, 2024, Xfund Managing Partners Patrick Chung and Brandon Farwell, hosted a high-stakes venture pitch session designed to select one startup for a minimum $100,000 investment. This “Xperiment Stake” competition, dedicated to startups in the Generative AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Startups; Competition; Technology Industry; United States
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Srinivasan, Suraj. "Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders." Harvard Business School Case 125-090, March 2025. (Revised May 2025.)
  • November 2009 (Revised September 2010)
  • Case

Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)

By: Frances X. Frei and Matthew Todd Perlberg
As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of... View Details
Keywords: Sports; Talent and Talent Management; Competitive Strategy; Operations; Groups and Teams; Sports Industry
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Frei, Frances X., and Matthew Todd Perlberg. "Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)." Harvard Business School Case 610-038, November 2009. (Revised September 2010.)
  • 2022
  • Conference Presentation

Workplace Competition and the Desire for Uniqueness

By: Samantha N. Smith, Edward H. Chang, Erika L. Kirgios and Katherine L. Milkman
Across four preregistered studies (n=3,202), we find that intra-group competition increases people’s willingness to join groups where they will be underrepresented along a given identity dimension (e.g., area of specialization, political affiliation). Via mediation and... View Details
Keywords: Groups and Teams; Motivation and Incentives; Organizational Culture
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Smith, Samantha N., Edward H. Chang, Erika L. Kirgios, and Katherine L. Milkman. "Workplace Competition and the Desire for Uniqueness." In Work. Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, 2022.
  • March 2000 (Revised January 2001)
  • Background Note

Customers in Health Care, The

By: Richard M.J. Bohmer
Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior. View Details
Keywords: Customers; Health Care and Treatment; Information; Planning; Behavior; Health Industry
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Bohmer, Richard M.J. "Customers in Health Care, The." Harvard Business School Background Note 600-118, March 2000. (Revised January 2001.)
  • August 1988 (Revised August 1989)
  • Case

Poletown Dilemma, The

By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan
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Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
  • March/April 2003
  • Article

Internet Filtering in China

By: Jonathan Zittrain and Benjamin Edelman
The Chinese government has made few official statements about its filtering of Internet content, but this report explores the scope, depth, and various methods used to selectively bar Internet access through networks in China. View Details
Keywords: Governing Rules, Regulations, and Reforms; Government and Politics; Networks; Internet; China
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Zittrain, Jonathan, and Benjamin Edelman. "Internet Filtering in China." IEEE Internet Computing 7, no. 2 (March/April 2003).
  • March 1997
  • Background Note

Note on Customer Behavior

By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
Keywords: Knowledge; Marketing; Consumer Behavior
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Zaltman, Gerald. "Note on Customer Behavior." Harvard Business School Background Note 597-057, March 1997.
  • September 2013
  • Teaching Note

The Case of the Unidentified Industries—2013

By: Mihir A. Desai, William E. Fruhan, Jr. and Elizabeth A. Meyer
Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14... View Details
Keywords: Financial Management; Accounting Statements; Ratio Analysis; Financial Statements; Finance
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Desai, Mihir A., William E. Fruhan, Jr., and Elizabeth A. Meyer. "The Case of the Unidentified Industries—2013." Harvard Business School Teaching Note 214-030, September 2013.
  • 2015
  • Working Paper

Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

By: Erik Stafford
Private equity funds tend to select relatively small firms with low EBITDA multiples. Publicly traded equities with these characteristics have high risk-adjusted returns after controlling for common factors typically associated with value stocks. Hold-to-maturity... View Details
Keywords: Value Investing; Endowments; Investment Management; Asset Pricing; Private Equity; Investment; Management; United States
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Stafford, Erik. "Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting." Harvard Business School Working Paper, No. 16-081, January 2016.
  • March 22, 2016
  • Article

The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504. View Details
Keywords: Reporting; Environmental Performance; Civil Society; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Civil Society or Community; Environmental Sustainability
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Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?" Work In Progress (American Sociological Association blog) (March 22, 2016). (Reprinted as Environmental disclosure: corporate accountability or greenwashing?” LSE Business Review, June 9, 2016.)
  • 2009
  • Working Paper

Estimating the Effects of Large Shareholders Using a Geographic Instrument

By: Bo Becker, Henrik Cronqvist and Rudiger Fahlenbrach
Large shareholders may play an important role for firm performance and policies, but identifying this empirically presents a challenge due to the endogeneity of ownership structures. We develop and test an empirical framework which allows us to separate selection from... View Details
Keywords: Business Headquarters; Geographic Location; Corporate Governance; Governance Controls; Performance Effectiveness; Business and Shareholder Relations; Mathematical Methods
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Becker, Bo, Henrik Cronqvist, and Rudiger Fahlenbrach. "Estimating the Effects of Large Shareholders Using a Geographic Instrument." Harvard Business School Working Paper, No. 10-028, October 2009. (Revised February 2010.)
  • July 1994 (Revised January 1997)
  • Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado
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Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
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