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  • 04 Jun 2013
  • First Look

First Look: June 4

  Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

operating system companies need both end-users and application developers. Increasingly, thanks in large part to technology and the Internet, multi-sided markets are becoming more common. But how do they work? What are effective... View Details
Keywords: by Sean Silverthorne; Technology
  • 11 Nov 2014
  • First Look

First Look: November 11

http://hbr.org/2014/11/how-not-to-cut-health-care-costs/ar/1 November 2014 Harvard Business Review How Smart, Connected Products Are Transforming Competition By: Porter, Michael E., and James E. Heppelmann Abstract—Information technology... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2009
  • First Look

First Look: June 23

to choose a home page provided by a competitor). The second principle focuses on opportunity: specifically, opportunity that is facilitated by giving developers platform access and the ability to innovate and build on platform View Details
Keywords: Martha Lagace
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of task networks and technology set... View Details
Keywords: Dina Gerdeman
  • 22 Jan 2010
  • Working Paper Summaries

Competing Ad Auctions

Keywords: by Itai Ashlagi, Benjamin G. Edelman & Hoan Soo Lee; Advertising
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were pulling back. But with technology threatening to disrupt Eastern’s relationship banking model, CEO Bob Rivers is getting... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and... View Details
Keywords: Sean Silverthorne
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

distance in some ways, it has grown it in others. As the authors observe, “For example, while information technology may be an effective means of coordinating ongoing projects and collaborations, it may be less effective as a means of... View Details
Keywords: by Sean Silverthorne; Technology; Technology; Technology; Technology; Technology
  • 09 Aug 2022
  • Cold Call Podcast

A Lesson from Google: Can AI Bias be Monitored Internally?

Keywords: Re: Tsedal Neeley
  • 19 Jun 2012
  • First Look

First Look: June 19

model that makes sense for retail operators without subsidy. Using a franchising model that relies on seasoned local entrepreneurs, communication technology that monitors flows and quality, payment View Details
Keywords: Sean Silverthorne
  • 07 Mar 2011
  • Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

venture to be all about the technology or all about the sales, without taking time to form a balanced plan. “In Silicon Valley, the fact that your enterprise has failed is actually a badge of honor.” And all too often, they do not give... View Details
Keywords: by Carmen Nobel
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

in the hands of an entrepreneur." Indeed, finding good ideas is the first step in the innovation process. Successful serial entrepreneurs are able to recognize patterns before an opportunity takes shape. They search for ideas at the... View Details
Keywords: by Lynda M. Applegate
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

strategy is, it won't work forever. There will be booms and busts, customer preferences will change, competitors will introduce new products, and disruptive new technologies will emerge in unexpected places. This brings us to the final... View Details
Keywords: by Robert Simons
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

can include small “lifestyle” businesses, multi-generational family businesses, high-growth, venture funded technology businesses, and new ventures designed to commercialize breakthrough discoveries in life sciences, clean tech, and other... View Details
Keywords: by HBS Working Knowledge
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Citation
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Related
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
  • 04 Apr 2023
  • What Do You Think?

How Does Remote Work Affect Innovation?

(iStockphoto/visualspace) When former Google CEO Eric Schmidt tells how the company’s ad algorithm—the heart of its financial success—was revamped, here’s what he says: One Friday afternoon in May 2002, (company co-founder) Larry Page was playing around on the Google... View Details
Keywords: by James Heskett
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