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Publications

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  • All HBS Web  (824)
    • People  (3)
    • News  (194)
    • Research  (456)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (165)

Show Results For

  • All HBS Web  (824)
    • People  (3)
    • News  (194)
    • Research  (456)
    • Events  (5)
    • Multimedia  (3)
  • Faculty Publications  (165)
← Page 11 of 824 Results →
  • 15 Mar 2020
  • News

‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

  • 2023
  • Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso
3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry
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Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.

    Sara McKinley Torti

    Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

    • September 2017 (Revised March 2023)
    • Case

    Careem: Raising a Unicorn

    By: Shikhar Ghosh and Alpana Thapar
    This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details
    Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Technology Industry; Technology Industry; Middle East; North Africa; United Arab Emirates
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    Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
    • 24 Nov 2009
    • Working Paper Summaries

    From Strategy to Business Models and to Tactics

    Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart
    • July 2006 (Revised August 2007)
    • Case

    The Mozilla Foundation: Launching Firefox 1.0 (A)

    Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details
    Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States
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    O'Mahony, Siobhan, and Nikhil Raj. "The Mozilla Foundation: Launching Firefox 1.0 (A)." Harvard Business School Case 907-015, July 2006. (Revised August 2007.)
    • 29 Jun 2015
    • News

    High-Profile Study Turns Up the Antitrust Heat on Google

    • 16 Jul 2024
    • Research & Ideas

    Weighing Digital Tradeoffs in Private Equity

    When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial... View Details
    Keywords: by Michael Blanding; Financial Services
    • 2016
    • Article

    Peer-to-Peer Markets

    By: Liran Einav, Chiara Farronato and Jonathan Levin
    Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
    Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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    Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
    • 19 Sep 2023
    • HBS Case

    How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

    Microsoft, and others. Wu collaborated on the case study with HBS research associate Matt Higgins; HBS doctoral student Miaomiao Zhang; and Massachusetts Institute of Technology doctoral student Hang Jiang. Ben Rand: What did you find... View Details
    Keywords: by Ben Rand; Technology; Technology
    • May–June 2025
    • Article

    Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

    By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
    Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
    Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
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    Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Manufacturing & Service Operations Management 27, no. 3 (May–June 2025): 917–934.
    • August 2015
    • Case

    Yabbly (A)

    By: Shikhar Ghosh and Christopher Payton
    In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW... View Details
    Keywords: Startup; Mobile; Online Product Reviews; Consumer Products; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; North America; United States; Washington (state, US); Seattle
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    Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
    • June 2001 (Revised March 2003)
    • Case

    Alibris (A)

    By: Andrew P. McAfee and Kerry Herman
    Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details
    Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry
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    McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
    • Web

    Alumni

    Stories Search the Alumni Directory Be found. Update your profile Programs & Events Jun 23 TBD Investment Management Workshop Acquire insights you can apply to your business as you explore recent changes in the industry, emerging... View Details
    • 12 Jan 2022
    • News

    Harvard Business School’s Bold Agenda

    • 29 Oct 2018
    • Research & Ideas

    Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

    HBS and other business schools add more tech-germane courses to their MBA offerings. "Tech firms 'have been snapping up economists at a remarkable scale'" Luca and co-author Susan Athey, the economics of technology professor at... View Details
    Keywords: by Roberta Holland; Technology; Technology
    • 2025
    • Working Paper

    Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

    By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
    Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
    Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
    Citation
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    Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
    • 09 Jan 2024
    • In Practice

    Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

    will companies and their employees adjust to the new world of AI? Harvard Business School faculty members take a look at emerging AI trends and offer some advice for businesses on how to make the most of this new technology in 2024.... View Details
    Keywords: by Rachel Layne; Information Technology
    • September 2014
    • Article

    The Interrelationships Between Brand and Channel Choice

    By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
    We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
    Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
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    Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
    • July 2007 (Revised July 2008)
    • Case

    The Beijing Dream

    By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
    The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details
    Keywords: Property; Investment; Cost; Emerging Markets; Financing and Loans; Acquisition; Activity Based Costing and Management; Internet and the Web; Management Practices and Processes; Real Estate Industry; Beijing; United States
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    Segel, Arthur I., Voon Siang Lee, Jialei Tian, and Ying Laura Wang. "The Beijing Dream." Harvard Business School Case 208-015, July 2007. (Revised July 2008.)
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