Filter Results:
(420)
Show Results For
- All HBS Web (420)
- Faculty Publications (42)
Show Results For
- All HBS Web (420)
- Faculty Publications (42)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
online ad budget is spent on search advertising, which is more effective than banner advertising at driving traffic. The ability to place your ad on the screen exactly where someone is searching for... View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
whether there might be an emerging professionalism with Chinese characteristics and how this might have an impact on the professions elsewhere. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Cost... View Details
Keywords: Sean Silverthorne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers. Consumer & Business Demographics... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
interested Latino professionals prepare themselves to be considered for board positions. The virtual event was the second in a series of webinars offered as part of a coordinated campaign by the two alumni clubs, with consulting help from executive View Details
Keywords: Margie Kelley
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
of management became a central focus. This organizational narcissism not only produced the Enron effect, but it cost managers a front-row seat in a changing society marked by the dramatically different yearnings and needs of its own end... View Details
Keywords: by Martha Lagace
- 04 Sep 2019
- News
What I Do: Keith Cerny (MBA 1991)
nearly 75,000 patrons in the United States and abroad, and produced a performance and global simulcast of an opera, Tod Machover’s Death and the Powers, that featured robots. In Fort Worth, he’ll be co-leading the search for a new music... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
achievement by the athlete. However, whereas stock-return effects are relatively constant, sales effects exhibit decreasing returns over time. We outline implications for practitioners. Read the paper:... View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are... View Details
Keywords: by John Quelch
- 01 Mar 2010
- News
Rwanda Provides Students with Hands-On Learning
The 2010 January Term break at HBS was no time to kick back for the 403 first- and second-year MBA students who signed up for the Immersion Experience Program (IXP). In search of the kind of deep understanding that can come only from... View Details
- Web
Loan Assistance Programs - Alumni
current student loans must meet all the following criteria: Must have received eligible student loans for the EC year Must have been certified by HBS or fully disclosed to HBS at the time the loan was made Student must be the borrower In no case will an amount larger... View Details
- 01 Dec 2010
- News
Chaotic Funding Derails Research
years to come. Unpredictability inflicts a heavy cost on scientific progress, whether in domains like stem-cell research or in searching for safe alternative fuels. It damages the United States’ competitive... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation View Details
Keywords: Martha Lagace
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
today goes to telecom, high tech, or software,” said Mahesh, founder and CEO of Sundaram Medical Devices in Chennai. Mahesh trained at Stanford as an engineer and worked for McKinsey and Toyota before attending HBS. He plans to apply engineering and View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
Business School. Guerra was vice president of Operations at Evans Food, a $100 million company, which produced pork rinds-salty snacks made out of pork skin-sold at some of the largest U.S. retailers such as HEB, Meijer, ALDI, and Wal-Mart. In the last few years, the... View Details
Keywords: Carmen Nobel
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer relationships on a far larger scale than... View Details
Keywords: by Peter K. Jacobs
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
the incentives of brokers, and brokers price discriminate based on a consumer's level of sophistication. The model estimates indicate that costly search is a key friction in retail financial markets, but the effects of View Details
Keywords: Dina Gerdeman
- 24 Mar 2015
- First Look
First Look: March 24
by increased bank capital requirements can reduce overall bank funding costs and increase bank lending. I quantify this mechanism in a two-sector business cycle model featuring a banking sector that provides liquidity and has excessive... View Details
Keywords: Sean Silverthorne