Publications

15 Feb 2023
News

50th AASU Conference Honors the Past and Challenges the Future

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

Career Coach

Wendi Zhang

Previously, for the last 2 years of her ~8 years tenure at Google, Wendi was the Business Development Partner for Gradient Ventures (Google's AI Fund), where she advised Gradient's portfolio companies on their business challenges and... View Details

Keywords: Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital

08 Feb 2018
Blog Post

WesTrek: A Recap of the Largest Professional Trek at Harvard Business School

interest in technology companies and venture capital. Over the course of three days, the students explored the Bay Area, met dozens of alumni, and visited over 50 companies across San Francisco and Silicon Valley. This list included big... View Details

Keywords: Technology

January 2024 (Revised May 2024)
Case

Runa

By: Paul Gompers and Carla Larangeira

In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details

Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America

September 2003 (Revised April 2004)
Case

Charles River Partnership XI

By: William A. Sahlman

Describes a situation confronting the management of a highly successful venture capital firm in April 2002. The industry has changed materially since it raised a $1.2 billion dollar fund, and the partners must decide whether to scale back the size of the fund. View Details

Keywords: Management; Venture Capital; Partners and Partnerships

Teaching

Overview

By: Christina M. Wallace

Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

March 2020
Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and even foolhardy. Some in tech suggest there’s more of a “move fast, break things” strategy to it than perhaps meets the eye. How does it look to you? Wu: We shouldn’t be surprised by the management style that Musk is taking to Twitter.... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

October 2019 (Revised January 2020)
Case

Dulcie Madden (A)—Growth or Exit?

By: Shikhar Ghosh, Christopher Payton and Shweta Bagai

This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details

February 2013
Case

New Enterprise Associates

By: Felda Hardymon and Tom Nicholas

NEA was established in 1977 and it subsequently morphed into one of the largest venture capital firms in the world. Despite its size and significance, some other firms established during the same era such as Kleiner-Perkins and Sequoia (both were established in 1972),... View Details

Keywords: Organizational Change and Adaptation; Venture Capital; Organizational Structure; Innovation and Invention; Financial Services Industry; United States