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- All HBS Web (371)
- Faculty Publications (90)
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is... View Details
- Web
Kresge Way | About
Foundation, the philanthropic organization established by his father, Sebastian S. Kresge. The elder Kresge was a legendary retailing entrepreneur who founded a chain of five-and-ten-cent stores in the United States and Canada, parlaying... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
addition to course related materials, faculty papers from pioneers and leaders in the fields of marketing and advertising education include Malcolm P. McNair Papers Malcolm Perrine McNair was a pioneer in marketing, retailing and... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
actions. Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and adversely change the mix of... View Details
Keywords: Martha Lagace
- 15 Oct 2013
- First Look
First Look: October 15
economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects and generally find that projects that... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone... View Details
Keywords: ecommerce; Kathy Korman Frey; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
was a senior partner for more than 25 years before selling the firm to Credit Suisse First Boston in 1998. At Garantia and later at GP Investimentos, Lemann invested in management talent and diverse acquisitions, including a retail chain,... View Details
- 01 Dec 2001
- News
Steven Rogers
William Sahlman, one of Rogers' mentors, has written a case about the purchase.) In 1991, they purchased a second lampshade company and then, two years later, a retail store. "I found I liked doing the deals more than running the... View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
Tracy E. Kwiker (MBA 1995) arrived in Seattle three and a half years ago when she was promoted to manage store operations for a Toys “R” Us region in the Pacific Northwest. Eager to establish contacts in her new community, Kwiker began... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can maintain its brand and get end-user... View Details
- 01 Jun 2013
- News
Brick by Brick
Jørgen Knudstorp, just 35 years old when Kjeld promoted him from director of strategic development to CEO in 2004. Knudstorp's slow-it-down approach of managing cash carefully, focusing on core products, and reducing product complexity... View Details
- 14 Oct 2014
- First Look
First Look: October 14
Would the album be able to find a large enough audience even without traditional promotional activities? And would there be any adverse reactions, for instance from traditional music retailers refusing to... View Details
Keywords: Sean Silverthorne
- 01 Jan 2008
- News
John Doerr, MBA 1976
a dramatic impact on life in the 21st century, from online retail giant Amazon.com to Internet behemoth Google to synthetic biology leader Amyris. Doerr has become a leading advocate of innovation and investment in green technologies.... View Details
- 10 Aug 2021
- Blog Post
Meet the Health & Wellness Club
that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking to create positive change in the industry in the years ahead. Opportunities for Employers The Health &... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and online View Details
- 01 Jun 2015
- News
Alumni Take Action to Improve US Competitiveness
company Long-Stanton and a 2013 Advanced Leadership Fellow at Harvard, has been promoting competitiveness-based ideas to improve the regional economy. During the past 18 months, he’s given dozens of talks about US competitiveness to state... View Details
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
and incentives—whether organizations promoted and rewarded employees based on performance and tried to keep the best performers from quitting. To collect the data, the researchers hired teams of MBA students who could interview managers... View Details
Keywords: by Carmen Nobel
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen who operated as middlemen... View Details
- 01 Sep 2010
- News
Fair Trade
status-symbol luxuries, like expensive watches or designer jeans. Why do consumers pay so much for products whose ingredients are well known to represent only a small proportion of the retail price? Beauty is certainly, as one recent... View Details
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
Lazarus puts it, that have characterized his career. He enrolled at HBS directly out of Claremont McKenna College in Claremont, California, with plans of going into retailing. "Business school convinced me that retailing was not what I... View Details
Keywords: Jeffrey Lazar