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- Faculty Publications (95)
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- All HBS Web (374)
- Faculty Publications (95)
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone... View Details
Keywords: ecommerce; Kathy Korman Frey; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
addition to course related materials, faculty papers from pioneers and leaders in the fields of marketing and advertising education include Malcolm P. McNair Papers Malcolm Perrine McNair was a pioneer in marketing, retailing and... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and... View Details
- 01 Oct 1998
- News
Beyond the Numbers
Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing... View Details
Keywords: Eileen K. McCluskey
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the creative content in any way, while still getting a message to... View Details
- 01 Jan 2008
- News
John Doerr, MBA 1976
a dramatic impact on life in the 21st century, from online retail giant Amazon.com to Internet behemoth Google to synthetic biology leader Amyris. Doerr has become a leading advocate of innovation and investment in green technologies.... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and online View Details
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen who operated as middlemen... View Details
- Web
Kresge Way | About
Foundation, the philanthropic organization established by his father, Sebastian S. Kresge. The elder Kresge was a legendary retailing entrepreneur who founded a chain of five-and-ten-cent stores in the United States and Canada, parlaying... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
actions. Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and adversely change the mix of... View Details
Keywords: Martha Lagace
- 01 Jun 2000
- News
Of Dugouts and Sweatshops
another of Reich's interventions. He recounted the controversy surrounding accusations that clothing promoted by Kathie Lee Gifford had been manufactured in a sweatshop environment. Even though Gifford had no legal liability in the... View Details
Keywords: Eileen K. McCluskey
- 15 Apr 2014
- First Look
First Look: April 15
controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail... View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 10 Apr 2012
- First Look
First Look: April 10
professionals, and parents alike forge their own paths to fulfillment. Publisher's Link: http://www.harpercollins.com/books/How-Will-You-Measure-Your-Life-Karen-Dillon?isbn=9780062102416&HCHP=TB_How+Will+You+Measure+Your+Life Retail... View Details
Keywords: Carmen Nobel
- 15 Oct 2013
- First Look
First Look: October 15
economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects and generally find that projects that... View Details
Keywords: Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
was a senior partner for more than 25 years before selling the firm to Credit Suisse First Boston in 1998. At Garantia and later at GP Investimentos, Lemann invested in management talent and diverse acquisitions, including a retail chain,... View Details
- 01 Dec 2001
- News
Steven Rogers
William Sahlman, one of Rogers' mentors, has written a case about the purchase.) In 1991, they purchased a second lampshade company and then, two years later, a retail store. "I found I liked doing the deals more than running the... View Details