Publications

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

Legitimacy Narratives By: Clair, Judith A., Kathleen L. McGinn, Beth K. Humberd, Rachel D. Arnett, and Katherine Chen Abstract—While prior research recognizes that women struggle to maintain legitimacy for their successes and that... View Details

Keywords: Dina Gerdeman

March – April 2009
Article

Market Research and Innovation Strategy in a Duopoly

By: Dominique Lauga and Elie Ofek

We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details

Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy

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October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

1996
Chapter

Note on Lead User Research

By: S. Thomke and A. Nimgade

Keywords: Research

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08 Aug 2006
Working Paper Summaries

Entrepreneurship and Business History: Renewing the Research Agenda

Keywords: by Geoffrey G. Jones & R. Daniel Wadhwani

September 2009
Case

Peter Schultz at The Scripps Research Institute

By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington

Peter Schultz, Professor of Chemistry at The Scripps Research Institute, managed an extremely productive lab. This case examines how Schultz recruited, motivated and inspired the students and scientists that worked with him. View Details

Keywords: Higher Education; Factories, Labs, and Plants; Research and Development; Recruitment; Selection and Staffing; Management Style; Motivation and Incentives; Leadership Style

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15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when... View Details

Keywords: Dina Gerdeman

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

of seminal market research studies revealed that many people in the U.S. and Europe primarily associated Israel with military imagery, held views of the country as steeped in conflict, and believed its people were devoutly religious and... View Details

Keywords: Dina Gerdeman

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

paper we draw on the recent literature to highlight areas in which history has played a particularly prominent role in improving our understanding of growth dynamics. Research at the intersection of historical data, theory, and empirics... View Details

Keywords: Dina Gerdeman

12 Mar 2024
Research & Ideas

Publish or Perish: What the Research Says About Productivity in Academia

on things like the publication record and grant databases, which are not designed for us to see how science is operating.” Harvard Business School Assistant Professor Kyle Myers and seven colleagues surveyed professor-level researchers at... View Details

Keywords: by Ben Rand; Education

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving beyond analytics to cultivate a holistic style of processing. In the taste context the authors define... View Details

Keywords: Dina Gerdeman

November 2020
Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey

Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details

Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India

March 2020 (Revised September 2020)
Case

Opportunity Insights: Research and Policy for Social Mobility

By: Scott Duke Kominers, Jeffrey Huizinga and Allison Ciechanover

Opportunity Insights -- a non-profit that researches drivers of economic opportunity and develops policy solutions to help families achieve better life outcomes -- seeks to expand its impact. View Details

Keywords: Economic Opportunity; Social Mobility; Nonprofit Organizations; Social Issues; Housing; Policy; Opportunities