Representative Experiment - Publications - Faculty & Research

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

field force to facilitate the introduction of complex new products. Subtle decisions such as the location of such boundary-spanning units, and the level and experience of the people appointed have big impact. A unit located at... View Details

Keywords: by Benson Shapiro

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

end of a call may be having a dramatic experience during this crisis is an important subtext for how they are navigating the conversation with me.” LEADING IN TIMES OF UNCERTAINTY More Stories in This Series Pandemic Self-Care for CEOs:... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

12 Dec 2022
Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

Black patients and their doctors may be more open to new medications if drug trials included more Black people, new research shows. Currently, Black Americans represent just 5 percent of drug trial participants. Nearly three-quarters of... View Details

Keywords: by Scott Van Voorhis; Pharmaceutical; Health

14 Feb 2005
Research & Ideas

The World in Your Palm?

both a car wax and dessert topping. At the moment, the cell phone is the closest thing we have to a fully converged device, said panelists, who represented device makers, telecom service providers, and operating system developers. Many... View Details

Keywords: by Sean Silverthorne

24 May 2010
Research & Ideas

Stimulus Surprise: Companies Retrench When Government Spends

all from the unanticipated increase in spending," Coval reports. Over a 40-year period, the study looked at increases in local earmarks and other federal spending that flowed to states after the senator or representative rose to the... View Details

Keywords: by Sean Silverthorne

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

to academic study, representatives of some of the groups pointed out. "We come from a country that is closed. People are not used to opening themselves up to information, and companies are fearful of showing their own weak points to one... View Details

Keywords: by Martha Lagace

18 Jun 2007
Op-Ed

Leveling the Executive Options Playing Field

together, they can be overwhelming and, frankly, mind-numbing. While my comments below are much more nuanced, I thought I would begin with a thought experiment that I've found helpful for simplifying the relevant issues. Imagine if you... View Details

Keywords: by Mihir Desai

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

experience the employer has on the market” In this case, the employer is the shopper, and the freelancer has the information advantage—especially when working with a first-time employer. The result: The inexperienced employer tends to pay... View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

02 Jun 2008
Research & Ideas

Spending on Happiness

from the University of British Columbia, Elizabeth Dunn and Lara Aknin. Their article, "Spending Money on Others Promotes Happiness," appeared in the March 21, 2008 issue of Science. "Intentional activities—practices in which people actively and... View Details

Keywords: by Sarah Jane Gilbert

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

of inputs to the decision-making process. For example, Yadeed Lobob commented that a dual board structure that included workers' representatives would help alleviate uncertainty around choosing an authentic leader. "Germany has such... View Details

Keywords: by James Heskett; Food & Beverage

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, customers were... View Details

Keywords: by Michael Blanding

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

management. That is, for example, roughly 20 percent of employees experience 80 percent of accidents on the job. And roughly 20 percent of customers provide 80 percent of sales. Focused strategies can be based on this kind of information.... View Details

Keywords: by James Heskett

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

If you want to become good at early-stage investing, you need to learn how to size up the fundamental elements of an opportunity. Many investors use checklists or think of evaluation as a process of judging an entrepreneur, or an idea, or a particular set of facts.... View Details

Keywords: by David Amis & Howard Stevenson

05 Nov 2021
Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details

Keywords: by Joseph B. Fuller

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

question: "If you were to leave this village, what pictures would you take with you to show others what your life is like?" Zaltman later developed the photos, returned to the region, and asked the villagers to describe (through an interpreter) what the photos View Details

Keywords: by Martha Lagace

21 May 2013
First Look

First Look: May 21

rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to charity lead to happier and more satisfied employees at an Australian bank. In Experiment 2, we show that... View Details

Keywords: Sean Silverthorne

03 Jun 2008
First Look

First Look: June 3, 2008

Download the paper: http://www.hbs.edu/research/pdf/08-099WP.pdf Evaluating the Impact of SA 8000 Certification Authors:Michael J. Hiscox, Claire Schwartz, and Michael W. Toffel Abstract SA 8000, along with other types of certification standards and corporate codes of... View Details

Keywords: Martha Lagace

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

of store finance and operations for youth retailer Abercrombie & Fitch, Inc., said his company uses all its channels to magnify its brand message. "For us, it's all about building brands, and branding is just about building an emotional View Details

Keywords: by Julie Jette; Consumer Products; Retail

02 Sep 2019
What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

peterhowell Summing Up: Is the Current US Economic Expansion Primarily in the Hands of the Fed? New applications of technology and the expansion of the service economy may contribute to prolonged economic expansion. But they represent... View Details

Keywords: by James Heskett; Service

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

Negotiators' efforts to advance their sides' interests almost always go hand in hand with management of conflict, both between the sides and within them. Often, negotiators or those they represent are already locked in adversarial... View Details

Keywords: by Michael Watkins

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