Publications

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

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11 Nov 2010
News

What Darwin Can Teach Us About Leadership

01 Mar 2012
News

Enriching the Ecosystem

2017
Other Unpublished Work

Kicking Ash: Who (or What) Is Winning the War on Coal?

By: David F. Drake and Jeffrey York

Power generators throughout the U.S. have shed coal capacity at an unprecedented rate over the past few years. Multiple stakeholders have claimed credit - natural gas executives, policy makers, renewables advocates, and environmental NGOs. In this paper, we explore the... View Details

Keywords: Energy Generation; Energy Sources; Energy Industry; United States

25 Jan 2022
News

Rising Power Plant Emissions Threaten New England Climate Goals

January 2022 (Revised February 2022)
Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau

Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details

Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France

18 Mar 2022
News

Russia-Ukraine Conflict Blurs Distinction between Memory and Myth

March 2009 (Revised July 2009)
Case

KiOR: Catalyzing Clean Energy

By: Ramana Nanda and Toby E. Stuart

Biofuels start-up KiOR was developing a proprietary technology that had the potential to dramatically impact the emerging renewable energy landscape: a process that converted cellulosic biomass into "bio-crude," a hydrocarbon mixture with properties to those of crude... View Details

Keywords: Business Headquarters; Decision Choices and Conditions; Renewable Energy; Entrepreneurship; Geographic Location

11 Jun 2018
Video

Leadership and the Climate Change Challenge

Scotland's 2020 Climate Group Keynote Lecture

Lassiter acknowledged Scotland’s renewable resources and urged the country to use them wisely in order to further the commitment to the reduction of carbon emissions. Comparing climate change to a ‘spinning roulette wheel’ he covered areas as diverse as nuclear... View Details

2009
Chapter

The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

By: Rawi Abdelal and John G. Ruggie

In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details

Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor

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Jonas Meckling is Associate Professor of Energy and Environmental Policy at the University of California, Berkeley, and a Climate Fellow at Havard Business School. At Berkeley, he leads the Energy and Environment Policy Lab and... View Details

April 1995 (Revised July 1996)
Case

Microsoft, 1995

By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot

Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details

Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry

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Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches Strategy in the MBA required curriculum. Professor Zuzul studies how leaders and organizations learn and adapt in response to environmental shifts and periods of discontinuous change. Her... View Details

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis